A Simple Website, Simply isn’t Enough
The Internet has become and every-day part of your clients’ lives. Today people are more likely to turn to Google to find their nearest electrician or plumber ahead of the Yellow Pages. In fact our younger generation have never know differently.
Most of us even turn to Google to find a new house or answer a legal question before talking to our estate agent or solicitor. Of course, your customers need to be able to find your website before they find your competitors. If a customer Google’s a question, you want your website to be the website that supplies the answer.
There is an even bigger challenge though: It is not enough merely to have a web presence. A website that is little more than a brochure is of very little use or interest. Websites packed with market-speak, self-glorifying me-me-me, or abstract mission statements are a turn-off. As are old web pages written years ago based on a press release that was only barely relevant in 2008!
You have to provide high quality content which can attract prospects, hold their attention, engage them in conversation and then convert them into clients by building their trust in your ability to satisfy their need. The easiest and most direct way to provide meaningful content is by “blogging”.
Blogging platforms are the vehicle with which the author delivers the content, “the blog” the page you are reading now is a blog and it was written in an easy to use content management system.
There are plenty of free blogging platforms on the Internet, but the reason most companies and authors need a blog is as a means to driver traffic to their website, where they can engage the visitor and sell to them. So what if your blog was an integral part of your company website? Now you’re talking cool technology!
Collectively, we call these combined website and blogging platforms “Online Marketing Platforms” because they are so much more than just a website. And they offer far greater potential to website owners. All with owner content management built-in.
Blog Writing – You’re a Genius!
A regular, well written set of articles (Blog Posts) will help to present writer as an expert in their field, this instilles’ confidence in the reader. And by virtue of having more relevant content than your competitors your website will appear higher in the search engines, driving more “targeted” traffic to your website.
We even teach our clients how to write and optimise their blogs for best effect. Even if you have no confidence that you could write an engaging blog – we will teach you how. Guaranteed!
Once you have a blog, a website or an online marketing platform full of content and optimised for the search engines, guess what? You ain’t finished, because now you have to get a link-building campaing going to drive even more traffic to your website.