Is Free Love like a free lunch? (internet)

Free Love does it really exist?Is Free Love like a free lunch ? (internet)
Everywhere we turn in the online and social media world we are being bombarded with offers to join this and that for free, and then there is the never ending stream of emails from so called friends, contacts and followers telling you about the latest must have online tool that they just had to tell you about.

A popular trend for the past couple of years has been “free love” meaning that online marketers will give something enticing away for free in return for a name and email address.

Unfortunately though, for every high-quality freebie with an integrity based motive. There are 1,000 online traps which lead to an aggressive up-sell and or your name and email address being placed on a suckers list.

Affiliate Marketing

Affiliate marketing is now rife and growing fast, it’s everywhere, on Twitter and FaceBook, in your email inbox and every other nook and cranny where your mouse may take you.

More often than not an affiliate link his hidden in the code behind an honest looking link on a web page, tweet or email and when you click the link and follow it to the target website or “squeeze page” a cookie is placed on your computer.

If you buy a product as a result of following the link, the affiliate who recommended you earns a commission from that sale. Now there is nothing inherently wrong with that providing that that the affiliate really knows you and has your best interests in mind.

But of course 99.99999999999999999% of affiliate marketers do not know you and simply want to earn a commission from you and me, we’re just commission fodder.

These opinions are just mine, and you may agree or disagree with my assessment but my concerns are for all of the millions of newbie’s who come online each year and fall into the Venus Flytrap-like world of the majority of affiliate marketers.

I repeat that there are a great many high quality schemes that are worthy of our investment but recognising which they are is very difficult before money changes hands.

My Three Golden Rules for Avoiding the Traps

1. If you follow a link to a landing page that sells the sizzle but shows you no steak unless you give your name and email address then avoid it because once you give your email address you may well end up on a suckers list. And you will almost certainly be directed to an up-sell page.

2. If you land on a seemingly endless sales page which offers bonuses if you join today, you can be sure there is going to be one or more up-sells before you get to the main product, but only after you have purchased the first level of product. Think twice before you buy. Go to rule 3.

3. If you see something that looks good but you have that niggling feeling and are not ready to give them your credit card details, but you are tempted. Search for reviews of the product or service on Google and question your network until you find a trusted friend or contact who can give an honest review of the product.

Beware of product reviews though because quite often they are written by the affiliates who sell the products, you cannot rely on reviews alone.

Social Media Free Lunch

Is there such a thing as a free lunch in social media?

Yes there is but you have to know where to look, good examples of free are Ecademy, FaceBook and LinkedIn, all have free levels which are excellent and all have “add-ons” which are very, very high quality and can be trusted.

Now most business people need to have a presence on Ecademy, FaceBook and LinkedIn that’s for sure, but around the edges of all three are thousands of other third party applications which offer a free service, but also a premium, often monthly recurring subscription and if you are not careful you can end up spending hundreds of £, $, etc on tools that don’t really have a big impact on your business but will put a big dent in your bank account.

The watchword is be careful and always seek a second or third opinion if you are not sure.

About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.