Digital Business Britain Manifesto

Digital Business Britain ManifestoDigital Business Britain Manifesto
The role of the Digital Business Britain manifesto is to increase the economic output of the UK by encouraging individuals and businesses to embrace a Digital Mindset.

Called for by Penny Power, Founder of Ecademy. Digital Business Britain is a Manifesto for a change in business mindset in 2011.


Adopt a Digital Mindset and philosophy

Challenge both Government and industry to treat Digital Business as a critical growth sector within UK plc. We must work together to secure the right infrastructure and levels of investment, education, job creation and supportive legal frameworks.

Step 1


Improve Britain’s trading future

Understand that the UK’s digital future is synonymous with its trading future. Businesses and individuals need to invest the time and resources to understand their position in competitive global, national and local digital markets and what that might mean to their business viability mid-to-long term.

Step 2


Ensure national inclusion

Ensure that no geographical area is excluded from the digital economy. Innovative business ideas and creative individuals can be found across the UK. The joy of digital business is that it can be operated anywhere in the UK, allowing businesses to spring up everywhere. However, we should remember that competitors across the globe can do the same thing, so we need to act now to ensure that our digital assets are fully exploited to the benefit of UK plc.

Step 3


Provide Digital Skills to all, offering individuals choice and a future that they can control

Give employees, and those seeking to commence or join or return to work, the opportunity to learn digital skills, offering them coaching and encouragement to build trusted networks. In turn, this will assist them in building value both in the organisations for which they work, and in themselves.

Step 4


Embrace ethical on-line behaviour

Adopt a Digital ‘People’ Charter designed to promote ethical and positive interactions online by providing a conduct framework for social networks and forum owners, along with guidance on social media policies for business owners.

Step 5


Value the social capital created by individuals

The online reputation of a business has become critically important. Similarly, individuals develop digital equity/reputation, known as social capital. This capital represents a key asset which, when carefully nurtured will benefit the equity/reputation of their business. So it is vital that they have access to digital networks both to transact efficiently and to work effectively in the workplace, at home, or while on the move.

Step 6


Ensure our Business leaders, Advisors, Mentors and Coaches understand Digital Business

Ensure business leaders, advisors, mentors and coaches embrace and understand the potential of ‘a Digital Business’ to reduce fixed costs and apply an ‘outsourced/networked business model’ throughout their organisation, encouraging the inclusion of small businesses and the self employed.

Step 7


Recognise the value of home based, digitally connected business in the economy

Raise the status of home-based, networked businesses within large influential institutions, such as the banks, to ensure they understand that in the digital world, measurement of a successful business lies not in employee headcount, nor office size, nor overhead but can be measured in terms of income, network size, influence and sentiment.

Step 8

The Digital Business Britain Manifesto was co-created by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian Plc, who previously chaired the Government’s Information Age Partnership working party on UK ICT competitiveness.

Please read the entire Manifesto and article here: Digital Business Britain – Manifesto 2011

About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.


  1. Demos Flouri says:

    What a world when the use of digital technology can provide you with mass means of technology and communication. You can reach out and do business globally with the cost of a laptop and internet connection. With so many out of work, we can now encourage those to start up a small business from home and grow the economy as a result. A digital britain is the way forward for business.

    • Hi Demos – Thank you for your Comment…

      I can’t add much to that other than to say – Spot-On !!

      Thanks again for your inspirational comment – Mick

  2. Mitch Sullivan says:

    What exactly are the definitions for a ‘Digital Business’ and Digital Skills?

    The contexts in which they are expressed here sound vague.

    • Hi Mitch – Thank you for your question

      Digital Business – in the context of this comment is about businesses engaging in new digital technologies to promote their business on the internet. Digital Skills are the skills needed by business owners and marketeers to leverage the new digital era that we are now in.

      At the simplest level – how do we take a digital image from a digital camera and edit it and then place the image on the company website or blog, same story for digital video. An amateur with just a little knowledge can use affordable digital video cameras to record events and post them online to demonstrate expertise or a new product or a message to friends, family or customers. Or even film unrest in a far away land and upload it to the internet advising the world of what is going on in previously ignored corners of the world.

      At the other end of the scale, with training a company administrator could be taught how to use FaceBook as an inexpensive customer service platform, or a redundant PA could offer his or her skills to a wide community of small businesses without even leaving home.

      The digital world has endless opportunities for businesses large and small. Business managers from the Sole trader to the corporate CEO should equip themselves with enough knowledge to make informed decisions about digital technology and the internet in order to ensure that their future business strategy meets with the changing needs of their customers.

      Regards – Mick

  3. I applaud in principle any campaign to increase digital awareness.

    What practical steps do you envisage being taken to achieve this ?

    • Hi Steven – The writing of and commitment to the manifesto was the first practical step. Manifesto Launch was in the presence of Katherine Hathaway, Katherine is a Deputy Director in the Department for Business, Innovation and Skills Enterprise Directorate. I think you will agree that these are not bad first practice steps. You can be sure that momentum will be maintained to carry the manifesto message.

      What practical steps would you like to see taken Steven?

      • Hello Mick

        Thinking of my own client base , greater use could be made of online business applications to improve communication and collaboration between customer and suppliers .

        Do you think social networking plays a part in Digital Britain , and if so how ?

        • Hi Steven – Thanks a million for your question.

          Yes – I do think Social Networking plays a part in Digital Britain. Human and technical evolution has brought us to a time an place where connecting to people, prospects, advocates or collaborators on a national and international level has become relativity easy for those who know how. It is difficult to reach out to potential clients when the budgets are tight, but by utilising online tools, platforms and social media even a sole trader can begin to grow his or her connections for the benefit of their business.

          The internet, Digital Technology and Social Media is touching all of our lives, considering that more than half of the UK population uses Social Media – my message to UK businesses of any size it to get with the social program and teach yourself and your staff social media skills.

          Thanks – Mick