Less than two weeks in to playing the Empire Avenue game and school is still out on whether I will be as enthusiastic about it in 2 months as I am now. My gut feeling today is that I will still be hooked in two years time. Only time will tell.
Tweet This Post > Empire Avenue may be a game BUT !
On three levels the game intrigues me, Although EA has been around for a year or so it only came onto my radar a couple of weeks ago and it has me riveted with expectation of benefit for me and my business.
A Measure of Social Influence
Social Media engagement and Social Media Authority measurement tools such as Klout and PeerIndex have been the standard for for measuring Social Authority for a while now, but Empire Avenue offers social media enthusiasts a new way of measuring their performance whilst allowing them to build a wider and deeper audience of like minded individuals and or business prospects and even advocates in a very interesting and engaging manner.
This new dimension is very clever and in my opinion very entertaining and educational. The Clever Guy’s at empire Avenue, have given us an opportunity to measure our social influence in a very different way, they have linked the game to the most important social and business media/networking platforms which allows us to see our level of engagement and thus encourage us to do more or less in a particularly field of social media and at the same time play the virtual stock market and trade shares in our friends, mentors and influencers.
So, is Empire Avenue Useful or Just a Distraction?
I think it is a “Useful” Distraction. OK a bit of an oxymoron but I’m not sitting on the fence I am just being realistic and here’s why.
Marketing for over 50 years was slave to the four the P’s of the traditional marketing mix and whilst this is still important today the Place and Promotion aspects of the Marketing Mix has changed beyond recognition as the whole world moves online, – in-line with human and technological evolutions.
Global commerce and the shape of the global workforce is changing shape, this change is unstoppable and it is forcing many millions of people to reassess their future and their skills. On another level it is forcing businesses large and small to radically change they way that they do business and market their goods.
Why, because the world has gone social, billions of consumers in the developed world, the ones with the disposable income are engaging in social media and are living their lives online via their computers and hand held technology and this trend is set to grow in the foreseeable future.
So how Does Empire Avenue Support this?
Players are encouraged to engage in social media to increase their share value and whilst doing this in a fun way they are learning how to use the social web and they are learning how to connect with a wider audience and lets face it we, they, are all consumers.
As we get better at “Playing the Game” we are building personal and or brand Authority as we participate and as an added benefit we are learning how to play the stock market which can’t be a bad thing.
Importantly though Empire Avenue is not just about individuals, Empire Avenue gives brands the opportunity to promote themselves in the social sphere and it gives them a more human face than has ever been possible before.
The only down-side I can see is that the game can be addictive so real discipline is needed to use the platform strategically and to make best use of available time.
I encourage individuals join in and I advise Businesses and Brands to get involved early – before your competitors do….
How to hit the Ground Running on Empire Avenue
I made a very short video entitled “Empire Avenue Basic Tips for Newbies” watch it and learn how to invest wisely and be invested in quickly.