If your business is micro, small, big or mega, the story for you is the same. If your chief’s, the CEO’s or the Marketing department don’t have red hot digital media and inbound marketing skills then somewhere along the line you are going to notice an increase in your competitors sales – - At the expense of yours!
Inbound Digital Marketing Brain Transplant
The days of pervasive broadcast marketing are all but gone and marketers have to learn new skills and develop new Digital Marketing strategies.
Unless you have been hiding in a cupboard for the past 5 years you will have noticed the unprecedented growth of online sales; much of this new online sales growth is being driven by loyalty and authority marketing supported by awesome new customer service strategies which are so responsive to the client that action and reaction are/is in near real time.
In order to compete with this and hopefully to remain one step ahead of your competitors you need to dance to a new technology tune and learn new and emerging Digital Marketing skills.
In order to really leverage Digital Marketing there needs to be a bit of a mindset change at the top of the food chain starting with the CEO who needs to appreciate and understand Inbound Marketing in order for him or her to direct funds to social media and network marketing which are at the heart of the Inbound Marketing strategy.
Team-Working with Technology
We are quite lucky that as the online ecosystem has evolved so has the technology which supports it; and if you have well trained marketers in the business they will team-work technology to be ultra productive in driving more willing customers to your door…
Problem is people simply don’t know what they don’t know and in terms of social media, network marketing, digital marketing inbound marketing, etc – Unless your people have been formally trained or have years of hands on experience then – social media and authority marketing are truly beyond your reach and your staff may do more harm than good.
Inbound Marketing Consultancy
The Online Marketing Academy is an online business development resource for organisations of any size – our mission is to teach Digital Marketing Strategy and Digital Marketing Skills to business and marketers in order for them to grow and prosper by leveraging technology in the online space.
By now you should not be sceptical, you should already be convinced that online is king – but if you still have doubts and if you would like me to speak to your board, marketing department or partners then you may want to consider hiring me for a half or full day at your convenience.
Inbound Marketing Training
The Online Marketing Academy provides digital technology, social media, and inbound marketing training 1-to-1 for individuals and CEO’s or to corporate groups, we can design Digital Marketing Training bespoke to your business or category. Please contact us if you would like more information.
Selling via Social Media
If you think of the word “selling” in the same sentence as “social media” then chances are that you do not have a Digital Marketing mindset and I invite you to read my satirical blog – 20 Easy steps to Selling via Social Media.
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