Talking technical about Search Engine Optimisation and Social Media without any technical language.
During the past 10 years as I have been building my Search Engine Optimisation (SEO) and Social Media experience and expertise and I have grown up in a community where link-farms and back-link brokers were the norm.
The industry was alive with back-link fever because Google measured your websites authority by how many other websites linked to yours, and as you would expect entrepreneurial internet marketers took advantage of this and link-farms grew and grew along with article spinning services which spin content and plaster this in article sites full of quite meaningless content which were there simply to house links.
As a result of this the sites with most links ranked highly regardless of the quality of the content, and this caused great frustration to web surfers seeking quality content which was been drowned by the high-ranking high back-link sites.
Google had to do something about the rogue link farms and so called “Black-Hat” strategies which was diluting web searches with poor content.
The algorithm/s used by the Google Internet Search engine was upgraded to filter out websites with poor content which ranked highly because they had a large number of back-links which were generated from article spinning sites or purchased and placed on link-farms.
This algorithmic change was named Panda and Panda seeks to redress the balance enabling websites with great content to appear more highly in the Search Engine Results Pages (SERP’s). Great Job Google, well done.
Unless you are a geek you don’t really need to know exactly how Google do this, but just be safe in the knowledge that in the future you can rank highly if you write lots of great original content. You will still benefit from back-links, but these back-links will come from organic sources such as websites like mine who link to stories in websites like yours because we find you content helpful or interesting and my link to your website is my personal recommendation to you.
Feel free to contact us if the above does not quite make sense…
Well Optimised Website Copy
I have always advocated good original content as a route to good rankings and I always avoided the link buying game. In the early days my friends in the industry and my competitors generally beat me to coveted No1 spot, but I stuck to my guns and slowly crept up on them using Google best practice guidelines and strategies.
Today our business The Online Marketing Academy is growing from strength to strength and we dominate the searches for our chosen key words and our competitors are far-far away. (Well below us at any rate)
So next time you receive that unsolicited email from someone with an @ymail address promising to get you to the top of Google – Ignore it and just write great content. Oh and learn at least basic SEO skills – contact us if you would like to learn more about SEO.
Social Media and Search Engine Optimisation
Search Engine Optimisation (SEO) is a term and practice not limited to websites and blogs, everything you do online will impact on the search engines.
Therefore you need to be aware that your social media activity can benefit your website rankings if you understand how the search engines work and what they do with the information they see; every tweet, every post, stumble, dig and poke can work to your benefit – But only if you understand the relationship between the words you publish on the web and the actions the search engines take when they see it.
As always I have tried to keep this simple and jargon free – if you would like to discuss this further please drop us a line.