How Blogging Can Build Authority For Your Business


Blogging for Business AuthorityHow do I drive traffic to my website?
That is the number one question when it comes to online marketing these days. People would suggest a wide variety of solutions but in reality the solution lies in the ethical desires of consumers. In today’s world customers are seeking brands and businesses with authenticity and authority.

These are the two major keys to success for any aspiring entrepreneur or business.

The social media craze has created an open and accessible approach to millions but it is only those who can present themselves effectively as authorities in their respective fields that will rise to the top.

Blogging allows for just this. By creating a medium to deliver information to communities online businesses have a functioning tool to display their authenticity and authority in creative writing.

The following are 3 ways the blogging can build authority for you or your business.

Blogging 1.Knowledge is power:

These days every person is claiming to have some unique and gifted knowledge of how their respective market operates. Every person is claiming that they are authoritative experts in their field. They will create long and boisterous titles or insert clever symbols on their web page in the hopes of deceiving potential clients. As always though, you need to be able to prove your boastful claims. People are becoming more and more hesitant of rich promises the lead to empty delivery.

Blogging allows individuals and businesses the opportunity to coach, elaborate and display their prowess. Being able to write concise, knowledgeable and effective blog posts that answer and inform will put you above the competition and relieve most potential tensions are reservations that people have about you or your business.

Blogging 2.Unique and Authentic:

If online business plans could be embodied by a symbol it would most likely be a cookie cutter. Somewhere along the way businesses decided that all online marketing would follow a set methodology. The same tools, approaches and thoughts shared over and over again. This demeans companies by showing their lack of originality. If your company can present original content in their blog it will help define you/your business as unique, authentic and authoritative.

To potential clients a company that can use its blog to present imaginative and resourceful ideas to old problems or needs may provide you or your business with just the authority you need in order to land a new client or sale.

Blogging 3.Be Aware:

So often we operate in outdated fashion despite the fact internet is in a constant state of evolution. Rather than discussing outdated topics and ideas consistent blogging will allow you to share your authoritative views on new and relevant topics that your customers and clients are eager to hear about.

The more you able to show that you/your business understand current social events and can create innovative solutions to current social events the more potential clients and customers will be able to turn to you as an up to date authority in your respective niche.

Blogging can give you the traffic edge over your competition

Most people are looking for tips, tricks and quick fixes to coming out ahead of the competition.
There unfortunately is no quick fix to engaging. The reality of it all is blogging allows you to engage. Nobody can expect to put a website up and sales will just flow into the business. If you are looking for an edge on the competition blogging provides a forum for you to share your thoughts and opinions.

The More you Blog, the More Authority you will Gain

Using the tool to its full advantage affords entrepreneurs and corporations the ability to share their unique, authentic, and informed opinions and to become not only a viable source of business but also for information.

Blogging is the most effective way to reach out a niche or online community and proactively engage them. The more you are able to blog in a manner that presents informed, unique and relative information the more authority and presence you will have.



About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.