William Buist – How has Ecademy Evolved

William Buist Ecademy

William Buist Ecademy

William Buist: After a 25 year career in the insurance and risk management business William set up a consultancy to challenge organisations to develop adapt and implement their business models in response to changing market conditions. Over the last 10 years William has been in the forefront of research and analysis of the impact of the internet as a business tool in general and Social Media in particular, in business. He’s been working with Ecademy for the last 7 years

William constantly seeks to drive business efficiency and customer value into business models by using social tools and recognising the important social trends as businesses adapt and change.

Follow William on Twitter @WilliamBuist View William’s Ecademy Profile

William Buist – Membership Manager for the Ecademy Community

I asked William Buist how Ecademy has evolved for the benefit of new and existing members during the past three year’s explosion of competing social networks.

It’s a really interesting question, Mick, and there’s no doubt that Ecademy has indeed evolved considerably during not just the last 3 years, but throughout its 13 years of existence in the social media marketplace.

I think the key elements of the more recent changes though have arisen from the growth of Twitter and Facebook, and social measuring sites like Klout and PeerIndex. Primarily on this front, the first big change came along when Twitter evolved into a mass market micro-blogging site that encouraged a change for most social media savvy businesses from writing long articles and whitepapers to writing and supporting each other in short form.

That had some significant impact for Ecademy

That had some significant impact for Ecademy. Not least of which is because one of Ecademy’s strengths; its Blogs Page, the ability of members to share their knowledge and to engage in quite detailed conversation has always been, and I think remains, a really important part of what Ecademy brings. It’s not short form.

Ecademy was quick to recognise the importance of Twitter and introduced the ability to send short messages to Twitter with links that related back to the content on Ecademy. For those that engaged in that activity, they found a significant increase in both the readership from logged-in Ecademy members and also from the readership of not logged-in Ecademy members – they aren’t recorded. You can reasonably assume that the views Ecademy reports are one tenth of the real number.

Similarly, Facebook has developed and grown its own controls such as the ‘Like’ control, and Ecademy has both integrated that and included those too.

As I mentioned, more recently there’s been a significant increase in the number of social measuring sites, things like Klout and PeerIndex, and you’ll find I’ve written a number of Blogs about what these sites are doing.

Ecademy has introduced its own scoring system

I’ve studied them carefully because Ecademy has introduced its own scoring system which is designed to measure across a very wide range of social media activities. Not just what an individual does but also how others react to it and how often they, for example, ‘Like’ it, Tweet it, and extend the links to their networks beyond Ecademy and bring their networks awareness of their content.

Ecademy is network agnostic, it seeks to bring the things you do to an Ecademy hub, and it will continue to do that. The new Ecademy score is an example of that, it’s looking across networks, at engagement.

So, it’s developed the ability to identify those people who are highly engaged and highly respected by their networks, who are influential in them, who have a great reputation, and who create a good reaction for what they do.

Increasingly, Ecademy is going to be evolving that score to use it across a wide range of functions such as searching, with a real focus on how to get business not just because you are a member of Ecademy, and not just from Ecademy members, but driving business from outside Ecademy into the Ecademy community and helping Ecademists generally to find and build stronger and better businesses.

it’s a challenging and rapidly changing time

But it’s a challenging and rapidly changing time, there’s no doubt that in some areas Ecademy have not kept up with some of the new innovations, but it’s also clear that in other areas it will lead and drive the market.

These are exciting times; they won’t suit everybody and everybody won’t suit them, but that’s part of the beauty of social media and social networks. We can all find the right time and the right place to do the things we need to do, and if we focus on the outcomes that we want and the needs of our audience and engage positively and with good intent, we can all support each other as we build stronger and stronger businesses.

How to Contact William Buist
Email: William.Buist@Ecademy.com
About Me: http://about.me/williambuist
Telephone: +447880794127



About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.