Digital Marketing – Do you have a Mega-Brand-Mindset?

Digital Marketing a Paradigm Shift in Marketing TechnologyA Paradigm Shift in Marketing Technology
In the blink of eye and entire movement in marketing has changed from push to pull, I personally receive 90%+ less junk mail through my letter box than I did 5 years ago and I receive 95%+ more opted-in marketing email messages than I did 5 years ago.

This is really cool because I receive information and deals on the stuff that I want and when I want something new, I search Google for it.

Not long ago most TV commercials call to action was Ring the telephone hotline, or “answers on a postcard? today however almost every TV commerical call-to-action is a link to FacBook, Twitter or a brand website. This alone should be enough to get business thinking about their brand communication?

Charles Darwin: “it’s not the strongest of the species that survives, nor the most intelligent, it’s the ones most responsive to change” I follow this up with, “I plan, therefore I achieveMick Say

Search Marketing is already very competitive and “Inbound Marketing” or “Pull Marketing” is in danger of being dominated by the mega-brands, but it does not have to be like this because the same technology is available to us all, not just the mega-rich mega-brands. Business simply need to adopt a mega-brand-mindset.

Do you Have a Mega Brand Mindset?

OK so your marketing budget doesn’t stretch to prime time TV – but if your business is serious about winning business then it should stretch to a great website and investment in social network and search marketing, either with the help of an agency or by attending training to learn these skills for your self.

You are great at what you do and you sell a great product or service at a fair price; You are a leader, an expert in your field and you know it! but does anyone else?

This is where modern Digital Marketing technology can help you and your business, be the mega-brand you deserve to be and to win the life-changing business you need to grow and prosper.

Inspire, Innovate, Interact, Engage

Leveraging your website, blog, video, social networks and search marketing skills you can elevate your business to mega-brand status if you believe in it and if you believe in yourself. You simply need the resources and the skills needed to achieve this status.

For sure your experience is what you do; And today you possibly do not have the knowledge and skills to create your own mega-brand but the great news is that you do not have to have a million dollar budget to get there because the technology and resources needed are affordable by most serious business ventures.

If you are an expert in your field you already have the ability to Educate, Inspire, Innovate, Interact and Engage with your prospective customers. Possibly all you need is the support of a marketing partner to provide the resources and teach you how to use them?

If you have read this post and would like to know more, please drop us a line. It’s good to talk…

About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.


  1. Excellent article! More and more I am beginning to see that while I may have some skills to make my business a success, I am lacking in other areas. Articles lke this help me to understand this however sometimes I am not sure where to turn next and it can become very overwhelming diving into the social media world.