Matt Hodkinson, The “Influence Agent”
With the rapid and continued growth of social media and online networking, there are millions of conversations online each hour of each day. There are a number of tools available to help companies collate these conversations for analysis.
But the true value for the brand lies not just in discovering what is being said about the brand, it’s about the insights they learn about their audience, and identifying who the most influential is amongst them.
I asked Matt Hodkinson why is Social Media Monitoring important for brands?
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Really interesting video, thanks for posting