Social Media – Do-it-Yourself or Call in the Experts?

Most businesses are looking for the edge in social media and to make this task harder there is a constant flow of new Digital Marketing tools to think about and consider. One common issue we all share is how the hec do we keep up with the pace of technology, and what if anything should we implement into our strategic marketing plans?

It’s no surprise then, that many business owners realise that the task of evaluating new technology is not for them, and they work with a Digital Marketing Agency such as the Online Marketing Academy.

Three good reasons why businesses should use a Social Media and Digital Marketing Agency:

What do you know?
Time and technology change; This is the reality of the modern internet. Social Media agencies have staff dedicated to staying current on the latest innovations in online marketing, you can be confident that you’re always using the most up to date software, technology and techniques.

Time is money!
A common misconception is that social media is a self sustaining advertising tool much like a billboard on the internet. Unfortunately this is not the case, social media is only as effective as the time invested into it. The more time spent building and engaging with communities the better. Unfortunately most companies simply don’t have the time or experience for managing social media effectively.

Outsourcing the work to a social media agency could help ensure that the social networks are continuously engaged and grow without distracting you from day-to-day business management.

Jack-of-all-trades is not a business position:
So often we try to assume roles which we are unqualified for to save a little money. Unfortunately, the reality of social media is if you are not engaging correctly you could very well be wasting time and effort or even damaging your brand and online image.

The use of social media agencies makes sense because dedicated, trained staff know how to use Social Media effectively as part of a marketing strategy.

As always, if you have any questions – Just shout…

About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.

Comments

  1. It’s a recurring questions, isn’t it Mick? Whilst not completely against the idea of outsourcing certain tasks in maintaining a social media presence, I think people want to do business with people. So long as initial contact – when it comes to potential leads, JV’s and partners – reaches the right person, there is an opportunity to follow up, and take the relationship offline. Very few successful business relationships succeed when conducted solely online. My advice would be to use agencies where needed, by all means, but not at the expense of self involvement, too. Fair?

    • Absolutely fair Matt…

      We can’t outsource a personality or deep product knowledge that’s for sure, so we do not advocate outsourcing engagement – just the tools and resources needed to communicate effectively.

      We want business to use our service to provide the resources and training needed to enable them to A. Understand the internet and the tools available to them. B. Teach them how to leverage these tools to build and then personally communicate with their network.

      Social media is about people and this has to be in the first person…

      Thanks for the comment – Mick