Do all Businesses Need an Online Marketing Strategy?

Online Marketing StrategyMost business owners and marketers accept that the Marketing Mix has changed because of the evolution of online marketing technology and if they want to appear on the front page of Google in the future and sell more stuff they have three choices.

1. Spend a lot of money Pay Per Click Advertising (PPC). Or
2. Invest in organic search strategies. Or
3. Both of the above.

The Online Marketing Academy invests very little PPC advertising because we have a mature organic “Search Marketing” Strategy and this brings us more business than we can cope with, but this enviable position has been earned with the application of knowledge and skilled people.

Digital Marketing terms you should be familiar with:

  • Search Engine Optimisation
  • Search Engine Marketing
  • Search Marketing
  • Pay Per Click Advertising
  • Social Media Marketing
  • Email Marketing
  • Digital Marketing (Broad Term)

Traditional Marketing terms everyone is familiar with:

  • Directory Advertising (like yellow pages)
  • Newspaper Advertising
  • Magazine Advertising
  • Radio Advertising
  • Television Advertising
  • Direct Mail Marketing

Many businesses still expertly leverage these traditional marketing methods. However the difference today is that most of these traditional methods appear even more intrusive than they used to because of the un-intrusive nature of social network peer-to-peer recommendations and online search, where your stuff comes to you as you go out and look for it.

Big Business vs. Small Business

Whilst most traditional marketing methods are still valid and important, new and small businesses cannot compete with the big-budget brands when it comes to print and above the line media.

However SME’s CAN compete on a level playing field with the big-guns when it comes to Digital Marketing but they need to adopt a Mega-Brand Mindset and leverage available technology which in the main is free or low-cost.

Your Digital Marketing Team

Regardless of your size, be it Micro, start-up or Corporate giant the Online Marketing Academy can provide you with the resources, knowledge and training needed to amplify and project your business, brand or category online.

To answer the original question of whether businesses need an online marketing strategy?

The answer is an emphatic yes. However, because of cheap and easy access to online marketing tools everybody is using them, so now knowledge and skill of how to leverage them rises above access and cost.

So teaming up with a Digital Marketing Agency who can teach you or your marketers how the internet has evolved and how to leverage it today and tomorrow will cut through the mist and give you clear direction, allowing you to decide how to proceed and how much of what you should invest in.

The alternative is to waist much time and money experimenting without real knowledge. So ff you would like to learn more, please contact us at the Online Marketing Academy.

About Mick Say

Mick Say is an Online Business Development and Online Marketing Consultant. Mick's goal is to help businesses to develop meaningful On-line Marketing Strategies via Websites designed to inform and sell.