Why Digital Marketing and Social Media?
Social Mediaas a broad term is about community, conversation and meaningful engagement with either family and friends or with clients or prospects or as in my case all of the above.
Digital Marketing as a broad term is about “Marketing”
My Definition of Digital Marketing “identify what the customer wants and then deliver a more than adequate service to them which meets their want and needs and to do this at a fair price”
Digital Marketing and Social Media Technology
Those who seek to leverage Social Media and Digital Marketing for business benefit will need to know firstly which tools to use in order to be productive and secondly know how to use those tools to engage meaningfully. My first tip is follow those people who specialise in various aspects of Social Media and Digital Marketing.
Digital Marketing and Social Media Experts
I keep up to speed with Social Media and Digital Marketing technology by following experts in the field. People who engage in Social Media and Digital Marketing daily in their business and personal lives.
I follow these people in various places – as an example this is one of my Twitter lists:
Mick Say’s Salt of the Earth Twitter List < click the link to see the list.
These people are my personal fiends, non of whom I knew before my Social Media and Digital Marketing days, I met them all in social networks and we keep in touch via various means.
Online Marketing Academy
I founded the Online Marketing Academy as an extension or satellite business to our business development consulting company and it has grown to such an extent that Digital Marketing consulting and Online Business Development Training and provision of resources is now the main-stay of our business. That is the power of Social Media when approached with knowledge of Digital Marketing tools.
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