I still have a few business contacts who tell me that they do not have or need a website because they have Facebook and or other Social Media Platforms as their free online resources. Wise or Wasteful?
My answer to the “Do businesses need a website?” question is unequivocal.
Yes, businesses do need a website because the only constant on the internet is the internet.
I am sure that people will call me biased because my company is a website design and development company, but my motives are clear. Every business needs a website because a website is the only place on the internet where the business can have complete control of their content and their message.
Content Drives Trust Authority and Respect (ART)
The business website Should be the hub of all online activity, all of your efforts should be dedicated to driving traffic to the only place you have full control. To achieve meaningful volume of traffic or people to your sales message you will need to generate a great deal of original, unique, meaningful content and the majority of that should be on your owned resource, your website and integral blog.
If you do not have a website with an integral blog then all of the content you write will be scattered around the web with no meaning or purpose. When people see your content on Facebook, Twitter and or other social media resources they assume that this content is comment and conversation which is no bad thing – but if it does not have a home (your website) you will struggle to be the “Authority” – the Go-to person that you need to be.
Research shows that online empires such as MySPace have a shelf life and eventually they fall, (see the infographic below). Mark Zuckeberg would like the internet to be inside Facebook and with a billion members he is well on his way to achieving it, however if you put all of your content eggs in the Facebook basket you are in for a tumble and you will fall with Facebook – if they fall..
The internet is a trusted constant to build Autority, Respect and Trust
The only constant on the internet is the internet itself – it will change and it will evolve but it will be the main driver for business for many years to come. So my message to those business owners without a website and blog is – Get yourself a website and learn how to use it in order to establish yourself and your business as the leader in your field.
The Rise and Fall of Online Empires
Check out the Infographic below by our friends at Century Link. If you need to enlarge the image hold down your “Ctrl” key roll forward on the roller on your mouse. When you are finished – Hold down the “Ctrl” Key and hit the 0 (zero) button on your keyboard.
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