Two things I really love – Ice Cream and Moto GP… Mix the two together and I’m having a great day.
I recently read a press release about the talented Young Danny Webb who is a rising Moto GP star riding for MAHINDRA RACING and sponsored by Tutti Frutti Frozen Yogurt.
I am not connected to Danny Webb or Tutti Frutti Frozen Yogurt.
I am just a big fan of both…
The daring 21 years old Danny Webb is appearing at the at the Tutti Frutti store at: 2 Bedford Street, Covent Garden, London, WC2E 9HH to serve frozen yogurt and meet his fans on Friday 30th March 2012.
If you can support and encourage Danny – that would be great.
An Example of Influencer Marketing
Whilst I hope to Meet Danny on Friday this week my post is not about Danny Webb, Moto GP, or even Tutti Frutti Frozen Yogurt, it is about Social Media and Social PR.
Whilst this Public relations event is big news for me as a Moto GP and Ice Cream fan I wanted to draw on the possibilities for publicising events such as these via Social Media and Influencer Marketing.
I am just a single person, a single Moto GP fan, yet here I am writing and tweeting about my hobby in a way that is drawing attention to several brands. This is a perfect example of Influencer Marketing which I wrote about earlier this week.
Social Media and Social PR
Social Media helps us to reach many people with the same interests, it cuts across channels and allows us to engage meaningfully with like-minded people about shared interests in a way that is personal to both.
Social Media is forcing PR agencies to rethink their communication strategies and turn to the social web for inspiration and amplification of their marketing messages.
Great News for Small Business
The good news for small business is: With a little bit of knowledge you can drive your own Social Media Public relations. Connecting to a meaningful network allows the business to engage directly with the people who care; and that is the winning combination which I would like you to think about.
Good Luck with your Career Danny Webb
Please join me in wishing Danny Good Luck with in his career….
You can follow Danny on twitter and wish him well and a happy 21st Birthday > @DannyWebb99
And if you want to contact Tutti Frutti about the event you can follow them on Twitter > @tfyogurt
Also if you are a Moto Gp Fan follow this amazing sport on Twitter here: > @MotoGP