Search Engine Optimisation (SEO) and Social Media
Owning a website for business development is a positive step in the right direction, but it’s only half of the battle. Getting found online is the difficult bit.
No matter what category or niche you are in, you are going to have strong online competition, but the good news is that with knowledge of social media and Search Engine Optimisation you can plan to overcome your competition and beat them to the first page or even the number one organic ranking spots on Google. Content is King and SEO Knowledge is his Queen.
Could Good Search Engine Optimisation win you 40% more Business?
Did you know that the #No.1 Organically ranked position on Google gets around 40% of all click through’s for a given search term? Imagine what such a boost in traffic could do for your business.
Increasing numbers of consumers and businesses are researching and making purchasing decisions via online search to such an extent that it is now impossible to ignore the potential of online search.
A combination of the accessibility of the technology and the soaring costs of traditional marketing make it important for all businesses to consider more cost effective ways of marketing and selling their products and services.
With online search now being such a powerful new business driver and with social media playing such an important role in advocacy and business development, now is the time to take Search Engine Optimisation (SEO) and Social Search seriously.
Content Sharing and Engagement
Good Search Engine Optimisation begins with good content and good content is distributed and engaged upon via social media. The business which can create and distribute great content is going to rank well providing that they operate with integrity and use best practice online marketing techniques.
Review our Search Engine Optimisation Training Course to see a short list of essential knowledge bullets.
Also of interest on this subject please see the Social Media Academy – Internet Marketing Audit.
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