Getting the right broadband to suit your business needs

Excellent communication services are a crucial element in running any modern-day business, and finding an excellent broadband deal and an appropriate service package can be bewildering when faced with the vast range of choice currently available. There are many different broadband speeds and services available and the one you eventually decide upon will need to be tailored to your current business needs as well as the predicted future requirements. Broadband provision is a critical decision that can have profound consequences for growth and development of a business, so it is worth … [Read more...]

Social Media – Empire Avenue & Social Currency

Empire Avenue is a Social Media hub for a whole host of people and businesses from all over the globe. Empire Avenue is the Social Stock Market, where you can Grow your Social Capital online. Here's how it works, you get to discover valuable, interesting, cool, fun people online and then based on scores or share price, invest virtual currency in their profiles by buying shares in our Social Stock Market. As a bonus Empire Avenue is great fun, and that simple act of buying shares in someone you think is worth your currency helps create new connections with interesting people, … [Read more...]

Search Engine Optimisation the Google Panda Way

Talking technical about Search Engine Optimisation and Social Media without any technical language. Six months after Google launched Panda I am feeling vindicated and quite please with myself. During the past 10 years as I have been building my Search Engine Optimisation (SEO) and Social Media experience and expertise and I have grown up in a community where link-farms and back-link brokers were the norm. The industry was alive with back-link fever because Google measured your websites authority by how many other websites linked to yours, and as you would expect entrepreneurial … [Read more...]

Most Corporates Still Don’t Get it – Do they?

Does the Social Savvy Executive Board Exist? Social Media has been in the Beta stage for about 14 years but now it’s coming out of Beta and in to the mainstream, Twitter is no longer the domain of self labelled social media guru’s - it is emerging as a must-have life-style accessory for every one with a disposable income above £14k. That’s a lot of consumers and they all use the internet to research their next purchase from a cup of coffee to their next new car, holiday, house and everything in between. Although on line sales are growing exponentially most purchases researched online are … [Read more...]

The Digital Marketing Jungle

Don't Accept Digital Marketing Proposals at Face Value A long time friend of mine, James Curd emailed the fable below to me and it set me thinking! Why does most of our business come from organisations that have had a lack-lustre return with their Digital Marketing? The Answer is easy! Without any knowledge of the online jungle how can they possibly evaluate what is or who can provide meaningful advice and services? The Digital Marketing Fable One day an old German Shepherd starts chasing rabbits and before long, discovers that he's lost. Wandering about, he notices a panther … [Read more...]

Digital Marketing Visualisation – the Key to Social Media Success

I am not a life coach and whilst I extol the virtues of visualisation to achieve goals - this is not the visualisation I am writing about today. In order to market digitally to a particular consumer group you have to get inside their heads and understand their online activity habits, it may take considerable research to arrive at an engagement and Authority Marketing Strategy, but you need to do it if you are to arrive at a meaningful Digital Authority Marketing Strategy. Digital Authority Marketing You already have the products or services which your prospects want and need, trouble is … [Read more...]

Team-Working with Technology for Business Growth

If your business is micro, small, big or mega, the story for you is the same. If your chief’s, the CEO’s or the Marketing department don’t have red hot digital media and inbound marketing skills then somewhere along the line you are going to notice an increase in your competitors sales - - At the expense of yours! Inbound Digital Marketing Brain Transplant The days of pervasive broadcast marketing are all but gone and marketers have to learn new skills and develop new Digital Marketing strategies. Unless you have been hiding in a cupboard for the past 5 years you will have noticed the … [Read more...]

20 Really Easy Steps to Selling via Social Media

I Originally posted this satirical story on my Ecademy blog in April 2011 but people get so much fun from it that I have decided to repeat it here to share the post with more people. If you like it give it +1 - and if you love it - please Tweet it from the bottom of the page - Thanks - Mick 20 Really EASY steps to selling via social media marketing. 1. Join lots of networks knowing that you will sell loads of stuff. 2. Connect to thousands of contacts and try to them sell lots of stuff. 3. Wait for the orders to pour in, they're gonna come right? 4. Scratch your head and wait a bit … [Read more...]

Social Media Marketing, My Favorite Social Networks

Social Media Marketing, my Favourite Social Networks I am often asked which is my favourite Social network and asked to explain why. As you can imagine with a choice of thousands and with so many that I really like it is almost impossible to select jut one network. So these are my top five favourites in terms of productivity, fun and a return on the investment of my time. 1. Twitter - 2. Ecademy - 3. Facebook - 4. LinkedIn - 5. YouTube > Tweet I think that you will find that my top five above are popular with most people like me who are employed in a digital marketing role, and … [Read more...]

What is IPv6 – Internet Protocol Version 6

IPv6 Test Flight on June 8th 2011 On June 8th 2011 Google, Microsoft, Yahoo and other major web companies will be real-time testing IPv6. IPv6 “Internet Protocol Version 6” will replace – Ipv4 “Internet Protocol Version 4” Google and other large web players will enable IPv6 on many of their websites for 24 hours to test how IPv6 performs in the real world. More than 99.9% of people shouldn’t have any problems during this industry-wide test. Your experience on June 8th will depend on your computer and network configuration. - If you only have IPv4, you’ll simply use IPv4 as usual and … [Read more...]