I fondly remember turning the pages of Encyclopedia Britannica in my youth and thinking about it we all took the collection for granted as volumes could be seen on the bookshelves of many homes. Encyclopedia Britannica was first published Edinburgh in 1768 and although publication moved to the United States in 1901 the Encyclopedia was a British Institution, and it maintained British spelling to the present day. Encyclopedia Britannica and the Online version is owned by Swiss investor Jacqui Eli Safra, who (incidentally) owns Spring Mountain Vineyards in California. Anyway enough of my … [Read more...]
Most business owners and marketers accept that the Marketing Mix has changed because of the evolution of online marketing technology and if they want to appear on the front page of Google in the future and sell more stuff they have three choices. 1. Spend a lot of money Pay Per Click Advertising (PPC). Or 2. Invest in organic search strategies. Or 3. Both of the above. The Online Marketing Academy invests very little PPC advertising because we have a mature organic “Search Marketing” Strategy and this brings us more business than we can cope with, but this enviable position has … [Read more...]
A Paradigm Shift in Marketing Technology In the blink of eye and entire movement in marketing has changed from push to pull, I personally receive 90%+ less junk mail through my letter box than I did 5 years ago and I receive 95%+ more opted-in marketing email messages than I did 5 years ago. This is really cool because I receive information and deals on the stuff that I want and when I want something new, I search Google for it. Not long ago most TV commercials call to action was Ring the telephone hotline, or "answers on a postcard? today however almost every TV commerical … [Read more...]
Tweet Digital Marketing – A conversation about Klout Klout seems to be on everyone’s lips today, at least in the circles I roll in, and there is a pattern emerging in the conversation. Those that have a low Klout Score say: Klout is irrelevant. Those with a high Klout score say: Klout is very important and relevant. Those who say Klout is irrelevant accuse those with high Klout scores of making a lot of “Noise” and manipulating Klout, and those with high Klout scores say that they just engage within their communities and their Klout score is-what-it-is. On which … [Read more...]
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