The Importance of Unique Website Content

The Importance Of Unique Content If you intend on having your own website, or have been running one for a while, then you no doubt know of the importance of having unique content on your pages. Rather than cutting and pasting information from other sources on the internet it is vital that you use original content to draw traffic. And aside from the complications of copyright infringement should you take other people’s work and use it on your website, you’ll find that unique content has many benefits. Tweet In a very competitive online market it can often be difficult to make your … [Read more...]

Do you Need Better Website Conversion?

On almost a daily basis I am asked the following question: "We have a great website and we get quite a lot of visitors, but we are not getting enough (or any) sales, can you just have a quick look and see what you think?" Most of the people asking the questions are people I am connected to on the various social networks and the remainder are subscribers and visitors to my website. I generally ask: Who made your website and how much did you pay for it ? Around 40% reply “I made it myself” or a “friend or family member made it” Around 20% reply “Oh it was quite cheap, we can … [Read more...]

Website Design in a Web 2.0 World

Website Design: The vast majority of our website work comes from website owners who have realised that their current website is a drain on financial and physical resources without delivering a return on their investment and in most cases they have had to admit that many of their websites don't even look good! Old Static websites simply cannot cut-it in this Web 2.0 world: A website needs to communicate with the visitor and we're not talking the "contact us" page. Allowing an open and responsive opportunity for the visitor to add comments and expect an immediate response should be the rule … [Read more...]

WordPress Website Development Club

The WordPress Website Owners Club The WordPress Website Club is a WordPress Website Development club. Each club level includes a premium website designed around the WordPress Content Management Engine. WordPress club members will benefit from a premium WordPress Website developed to their specification. Club members will decide how much of the initial development work they want to do or leave to us dependent on their experience, available time and required features. WordPress Website Owners Club Once we have finished developing the website and installing the required features, Club … [Read more...]

Pesky Website Salesmen

Business is a Battle Being Fought Online and if your Online Marketing Strategy ain’t up to the fight, your business is going down! No if’s, No Butt’s, you have to be up-for-the-fight and be prepared to invest in the best weapons to win. We are not the cheapest design firm, but we do offer the very best value for money and return on your website investment. I am not a web designer (am really) I am a general helping you to build your battle-plan to take down those pesky competitors. Website and Online Marketing Prices Because you have to work to budgets and you want to know how much your … [Read more...]

Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural, un-paid "organic" search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO … [Read more...]

Content Management Systems

Website Content Management has been a bone of contention for many years as the web development and designer community has enjoyed making Billions in recurring fees for updating website content for clients who did not have the technology, skills or knowledge to do this themselves. An new age has now dawned for the serious business owner as the Online Marketing Academy can now provide clients with State-of-the-Art Online Marketing Platforms which they can manage themselves from any computer browser, at any-time anywhere in the world. Online Marketing Strategy In the recent past business … [Read more...]

What is a Website?

When is a website not a website? When its an online marketing platform of course. The Word "Website" is quite an ambiguous term because it means different things to different people. This website is an online marketing platform, kind of a website on steroids pumping iron. If you take a look at our navigation bars above you will notice: Main Navigation Bar for our Website Subject Pages. Secondary Navigation Bar for our Blog Categories. Third Navigation Bar for our Groups and Forums. Right at the top of the page our sign-up and log-in menu. In the side-bar you will notice the … [Read more...]

Link Building

Thousands of Websites are added to the Internet every day, with such growth how can you ensure your website can be found ahead of your competitors? To be fair, there is no easy answer to this question because there must be complete congruence between: Website Content Website Navigation Website Architecture Off-Website influences Internal, Website Optimisation Business genre, Keyword research Code, alt tags and other un-mentionables! Even to the trained web developer and SEO' this is a heavy-duty, if not daunting task if it is to be done correctly. The danger is that … [Read more...]