Online Marketing Consultants
The dates have finally been set and the second What's Next Social Media for Business Event is being held on February 6th 2012 at the amazing ATRiuM at the University of Glamorgan in Cardiff, Wales. Check out the short video below and then click through to The What's Next Event Website for more details and bookings. What's Next Event at the ATRiuM University of Glamorgan, Cardiff. Tweet NZSAQUAPT5ZR … [Read more...]
I have been thinking a great deal about my social presence lately and the more I thought about it the more I got lost in where I have been and what I have done online in recent years. It started a few weeks ago when I had to take a couple of weeks away from social media and when I returned I felt a little lost and disconnected, you see over the years I have joined literally hundreds of social networks and today I can’t remember when I last engaged with most of them or even remember what most of them are for or about. This set me thinking that it was about time I formally organised my … [Read more...]
I tested how much Klout influence I was getting from FaceBook On November the 3rd I disconnected my FaceBook from Klout and within 24 hours I dropped like a stone from a Klout score of 62 to a Klout Score of 50 !! I then reconnected my facebook and within another 24 hours my Klout score raised to 62 – Phew – a dangerous test but one that proves that FaceBook plays a large part in overall social influence, according to Klout. 24 hours after disconnecting FaceBook from Klout 24 hours after re-connecting FaceBook to Klout … [Read more...]
Klout - The Standard for Influence I read lots of stuff about the changes which Klout made but it makes no sense to me and here’s why. If Klout is the Standard for Influence why does Klout discourage the influencing of people with low Klout scores – or have I misunderstood something? Joe Fernandez Said on Accuracy and Transparency: The subscores contribute to one overall score, the Klout Score. We’ve always been transparent about the various activities that could impact your Klout Score but we now have the power to share the specific actions that are helping or hurting your score. … [Read more...]
Remember when we used to sit round the fire in the cave and swap stories about chasing down the antelope and catching the fish? Those were the day's, all we had to worry about was how to keep warm and what we were going to eat tomorrow. So how much has really changed in 500 Thousand years? > OK, not a serious question > but my analogy is relevant. Swap the cave for your blog, Twitter, FaceBook, LinkedIn, YouTube and Google+ and we are still telling stories.. Here's a story about to unfold The second High-Impact Social Media event is coming to Cardiff, Wales on the 6th of February 2012. … [Read more...]
Most businesses are looking for the edge in social media and to make this task harder there is a constant flow of new Digital Marketing tools to think about and consider. One common issue we all share is how the hec do we keep up with the pace of technology, and what if anything should we implement into our strategic marketing plans? It’s no surprise then, that many business owners realise that the task of evaluating new technology is not for them, and they work with a Digital Marketing Agency such as the Online Marketing Academy. Three good reasons why businesses should use a Social … [Read more...]
Matt Hodkinson visited Mick Say at the Social Media Shed and asked Mick questions about his experience on Empire Avenue. Empire Avenue is about fun and learning, keeping up with my skills and connecting to new and interesting people. I do it because I enjoy it and because I can learn from my peers. … [Read more...]
Matt Hodkinson, The "Influence Agent" With the rapid and continued growth of social media and online networking, there are millions of conversations online each hour of each day. There are a number of tools available to help companies collate these conversations for analysis. But the true value for the brand lies not just in discovering what is being said about the brand, it’s about the insights they learn about their audience, and identifying who the most influential is amongst them. I asked Matt Hodkinson why is Social Media Monitoring important for brands? … [Read more...]
Can you help me nail the "Which Smart-Phone" Question OK, so I have an iPhone (which I like) and I have had an Android, which I gave to my daughter when she drown her phone, so I need another Android. But I need to make sure I invest wisely. The smart phone I chose will be used for Social Media and it will get a lot of punishment with all of the major apps and it will need to have a really good camera because I take and post a lot of photo's. Tweet Can you please help me by suggesting which Smart-Pone you would recommend, my criteria is simple. A fast really good camera for posting … [Read more...]
Living in Silicon Valley, Axel Schultze is XeeMe CEO. Axel Schultze is an mesmerising man who gets satisfaction out of creating something of value to others and as an entrepreneur he is always at the forefront of technology and innovation. Fascinated by sociology, Axel compares today’s societal changes to that of the industrial revolution some 200 years ago, and he explains that social presence is now a core asset of any social media engagement. Whilst sociology was not even on Axels radar 20 years ago his fascination for it today has culminated in the development of what is … [Read more...]
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