Meaningful Online Business Development Strategy can help organisations to grow stronger in competitive markets/categories. Our clients don’t need to be Digital Marketing experts to leverage the web, we work with them to achieve their stretched corporate goals.
Do you Need to Develop your Business Online?
Consumers research online, end-of! When your prospects need to buy something, they search for it on the internet > at work, at home or when they’re on the go on their smart phones. Even retired ‘silver surfers’ are researching products and services online.
If the idea of online business development makes you uncomfortable, do not worry. Hiring a Digital Coach will make sure you are one step ahead of your competitors by getting your online business development and strategy right.
What do you mean by Online Business Development?
Simply put, you need customers to find YOUR BUSINESS online when they type a search phrase or question in to Google. To achieve this your organisation must develop a search marketing strategy with the assistance of an experienced digital consultant/coach.
Why are keywords so important?
Keywords are the words and phrases that your potential customers put into search engines like Google and Bing when researching products and services online. Take a second to think about how you behave when you research something online. Do you usually click on the first link in the search listings?
How often do you find what you were looking for on the first page of Google? How often do you need to look at pages 2 or 3 of a Google search? The truth is most people find what they need on page 1 of Google/Bing search results and stop looking. Your Digital Coach helps your online business development by improving your ranking in the search engines.
How can a Digital Coach help customers find my website online?
Digital Coaches, like Mick Say, have the knowledge and skills to ensure prospective customers find your website when they are researching the products and services you sell. Your Digital Coach will research what keywords your customers are typing into search engines like Google and Bing. Choosing the right keywords for your website is essential for improving online business development.
Once your Digital Coach researches the best keywords, he will then help you to include these keywords throughout your website and take actions to improve your search engine ranking. This process is called Search Engine Optimisation.
How else can a Digital Coach help me with Online Business Development?
Keywords are just one of the aspects of a website that search engines like Google and Bing search for when they decide how to rank websites. Google has complex algorithms to determine how to rank websites on specific keywords. In addition to keywords, Google also likes websites with freshly updated content. Google value websites with lots of newly updated content because they will be of interest to readers searching for that keyword. Your Digital Coach may recommend other ways you can improve your Search Engine Optimisation.
As with any good business development, planning is key. If you don’t have the right technical knowledge, it is impossible to plan an effective online business development strategy. Your Digital Coach can also recommend strategies for incorporating Social Media and email marketing to drive more traffic to your website or how to create a ‘squeeze page’ to capture contact details of potential leads online.
Your Digital Coach keeps up-to-date with all of the latest technology and will create an online business development plan that will improve your website ranking on the search engines for your keywords.