Online Marketing Academy http://www.onlinemarketingacademy.uk.com Online Marketing Consultants Wed, 09 Mar 2016 19:32:14 +0000 en-US hourly 1 Hacked http://www.onlinemarketingacademy.uk.com/2015/11/01/hacked/ Sun, 01 Nov 2015 11:06:30 +0000 http://www.onlinemarketingacademy.uk.com/?p=32299 Has your WordPress website been hacked

Has your Website Ever Been Hacked?

Mine have and its a constant battle to keep the wolves at bay!

Getting hacked can happen to us all and believe me, if you think that your website is too small and insignificant to gain the attention of the hackers, THINK AGAIN!

You see and hear the big news stories on the TV and Radio like Sony and large institutions been hacked to steal user data and bank details etc, but the majority of website hacking is to gain use of your resources and NOT to steal your personal data or your money.

Why do Hackers target WordPress Websites?

The hackers need small website owners to finance and host host their malicious work. They need platforms like WordPress and Jumla and other such owner-operated resources to secretly host and hide the content which is used to scam innocent people.

Owner operated WordPress websites have files and folders which the non-expert website owner does not know exist and the hackers use these files locations to store their content. During a recent scan I found 3,200 – THREE THOUSAND TWO HUNDRED – malicious website pages on this website.

Put yourself inside the mind of a hacker (a thief), would you leave a trail back to your house if you have committed a crime? No of course you would not.

The hackers cause misery to millions of people around the world and when they target crimes on UK consumers they hack and place malicious code, malware and content on UK Websites like yours and mine.

Are You Paying Hackers Digital Marketing Fees!

If you have been hacked, you are paying the hackers hosting, band-width and email marketing fees. You are paying for them to commit their crimes and most website owners will never know it is happening to them. Its almost like inviting and paying a thief to use your spare bedroom to plan and execute their crimes and use your garage to store their proceeds of crime.

What Can I do to Avoid Being Hacked?
Make sure that you check your WordPress Dashboard at least once per week to see if there are any WordPress or Plug-in updates and if there are, do them straight away. Make sure your password is super strong and you change this at least once per month. Delete any plug-in’s you do not use and delete any images of files that are no longer needed.

If you have done all of the above from day 1 you should be fine, but if you have not, you could be hosting and aiding one or more criminals. Unfortunately the average website owner-operator simply does not have the training, skills or knowledge to identify a good hack.

What Should I do if my WordPress Website has Been Hacked?
If you find or suspect that your website has been hacked you should contact your web developer and ask for immediate help. However most WordPress Website Owner Operators do not retain a web developer so your first port of call is to log a support ticket with your web-host and ask them to scan your website for malware.

If malware is being stored on your server or WordPress the malware scan should find it and you’ll be given options on how to remove it. But these scans will only find “Known” malware, they will not identify what on the surface looks like legitimate content hidden in “hidden” folders. Only a forensic search by you if you know how, or a paid professional will find and destroy these files.

Simply re-installing WordPress will not eliminate malicious content.

I am really sorry to be the bearer of BAD tidings but if your website is important to you and your business and if you suspect that you have been hacked then I advise you to pay a professional to investigate and take appropriate action. You can expect to pay a minimum of £300.00 for this service because it is skilled and time-consuming work. If you have a large website then expect to pay considerably more.

If you suspect that your WordPress website has been hacked and you would like to discuss your options please contact Mick Say directly via our Contact us Page.

We run a digital marketing business and our business is constantly evolving. Whilst we get lots of enquiries from potential new clients about building websites, we receive more enquiries about website security. It’s a sorry state of affairs but it reflects today’s society.

Has my WordPress Website Been Hacked?
Unfortunately there is only one way to find out if your WordPress website has been hacked and this is to forensically examine your website. Hopefully, following the examination the answer will be NO you have not been hacked, but it will have taken a considerable amount of time to arrive at that conclusion and as always on this website we are being brutally honest, this time will need to be paid for.

You can read more about hacking on Wikipedia – Hacker (Computer Security).

I know it sounds corny – but don’t be sorry, be safe.

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Social Media Give Away – Syrinx Za Skin Therapy Bar http://www.onlinemarketingacademy.uk.com/2012/07/11/social-media-give-away-syrinx-za-soap/ Wed, 11 Jul 2012 13:52:04 +0000 http://www.onlinemarketingacademy.uk.com/?p=32214 Our client, Syrinx Za is new Skin Care brand based in the UK and to promote the launch of the new website and products we are giving away 2000 bars of the Deep Cleansing Therapy Bar. This product is […]]]> Free Bar of Natural SoapA Meaningful Social Media Give Away, from Syrinx Za
You don’t see that very often!! > Our client, Syrinx Za is new Skin Care brand based in the UK and to promote the launch of the new website and products we are giving away 2000 bars of the Deep Cleansing Therapy Bar.

This product is a natural, hand-made cold processed soap. Made from pure natural, sustainable products right here in the UK. The soap has amazing properties for moisturising and removing toxins from the skin.

Social Sharing is the Key to Success

Ashley Metcalfe, Chief Executive said: Our products have been clinically tested and we have fantastic feedback from happy clients. We are so confident that people will love our Deep Cleansing Therapy bar so much, that we are giving away 2000 bars to prove it.

How to Get your FREE Deep Cleansing Therapy Bar:

This promotion has now ended.

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Buy a Google Nexus 7 in the UK – FAIL http://www.onlinemarketingacademy.uk.com/2012/06/28/buy-a-google-nexus-7-tablet-in-the-uk/ http://www.onlinemarketingacademy.uk.com/2012/06/28/buy-a-google-nexus-7-tablet-in-the-uk/#comments Thu, 28 Jun 2012 22:10:33 +0000 http://www.onlinemarketingacademy.uk.com/?p=32160 Come on Google! You know I love you and you know I reside in the UK.
But your Nexus 7 adverting campaign on google.co.uk today is a big fat, frustrating fail for me…

Excitedly I clicked your link to pre-order 2 x Nexus 7 Tablets.. However at the shopping cart the image of the charger is of a USA 2-pin 110 Volt charger and not a UK 3 pin plug charger…

So I telephoned support and asked if I would receive a USA version or a UK version and the customer service agent I spoke to could not give me a definitive answer!! So I cancelled my order..

I want to buy 2 x Google Nexus 7 Tablets can you help me Google?

Surely Google you can afford to write a little bit of code that displays a UK chargeable deceive and accessories to UK customers ? or did you not think this through ?

If there was an image of a 240 volt UK 3-pin plug on the checkout page (screenshot below) I would not have hesitated and my “impulse purchase” would have been complete… But I’ve cancelled my order and will have lost interest by tomorrow..


Buy a Google Nexus 7 Tablet in the UK

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New EU Cookie Law. It doesn’t have to be a pain! http://www.onlinemarketingacademy.uk.com/2012/05/03/new-eu-cookie-law-it-doesnt-have-to-be-a-pain/ http://www.onlinemarketingacademy.uk.com/2012/05/03/new-eu-cookie-law-it-doesnt-have-to-be-a-pain/#comments Thu, 03 May 2012 07:30:33 +0000 http://www.onlinemarketingacademy.uk.com/?p=32101 New EU Cookie LawOK so there is a big stink about the impending doom that is the New EU Cookie Law.
But the bottom line is this – it is the law! And if we flaunt it we may pay the price.

There are still developers and website owners who do not know about the New EU Cookie Law. Some are in denial and some think they are immune.

Don’t take my word for it:

Matt Warman of The Telegraph said:
EU cookie law ‘will cost businesses £10billion’ New regulations on internet cookies which come into force on 26 May will cost UK businesses £10billion, researchers have claimed.

John Naughton of the Observer said:
EU cookie laws could cause unwary firms to get their fingers burnt. Cookies are a key component of web technology, but anyone using them must beware new EU rules on consent

My colleague Michelle Harris and I [Mick Say] been slated on social media by many people for stirring up a stink about a toothless law? One person even said it was a scam! Many people also joined in the conversation in a very positive manner – thank you to all of those people.

I wish it was a toothless law and to be honest, I wish it would go away, but it will not.
The New EU Cookie Law is here to stay, so please don’t let the New EU Cookie Law be a pain, be prepared by reading the full low-down on the New EU Cookie Law.

Happy days….

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Is your website ready for the EU Cookie Law? http://www.onlinemarketingacademy.uk.com/2012/05/01/eu-cookie-law/ http://www.onlinemarketingacademy.uk.com/2012/05/01/eu-cookie-law/#comments Tue, 01 May 2012 21:58:50 +0000 http://www.onlinemarketingacademy.uk.com/?p=32084

The EU Cookie Law came in to effect in 2011 but the Information Commissioner’s Office (ICO) decided it was fair to give website owners one year to find solutions and implement the rules. The deadline for implementation is the 26TH of May 2012; After this date, websites which do not comply with the law could be fined up to a whopping £500,000.00 – Ouch!!

In simple terms, the new rules require websites to get permission from their visitors before placing any cookies on their computers. Permission must be informed and CLEARLY sought, which means you have to ask visitors outright if you can put cookies on their computer, and explain clearly what the cookies are used for. No simple task !

You are NOT allowed to hide the information in your website’s Privacy Policy and hope that website visitors will read them and then take action by editing cookies on their website browser. As you know most people don’t even know what cookies are or what they do.

The only exceptions to this are cookies deemed essential to providing functions visitors have asked for. But you can’t rely on this to cover many of your cookies. Please read our full and complete Cookie Law Guidance notes here. Better be safe than sorry.

If you have Google tracking code or Social Sharing tools on your website, then you have third party cookies on your website and you must ask the visitor for their permission to place them on their computer and give them the opportunity to accept or decline them.

Is your website ready for the EU Cookie Law. It really does get serious on the 26th of May 2012. EU Cooke Law Plugin Availiable.

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Search Engine Optimisation for the Social Web #SocialMedia http://www.onlinemarketingacademy.uk.com/2012/04/04/search-engine-optimisation-2/ Wed, 04 Apr 2012 07:30:35 +0000 http://www.onlinemarketingacademy.uk.com/?p=31424

Search Engine Optimisation and Social MediaSearch Engine Optimisation (SEO) and Social Media
Owning a website for business development is a positive step in the right direction, but it’s only half of the battle. Getting found online is the difficult bit.

No matter what category or niche you are in, you are going to have strong online competition, but the good news is that with knowledge of social media and Search Engine Optimisation you can plan to overcome your competition and beat them to the first page or even the number one organic ranking spots on Google. Content is King and SEO Knowledge is his Queen.

Could Good Search Engine Optimisation win you 40% more Business?

Did you know that the #No.1 Organically ranked position on Google gets around 40% of all click through’s for a given search term? Imagine what such a boost in traffic could do for your business.

Increasing numbers of consumers and businesses are researching and making purchasing decisions via online search to such an extent that it is now impossible to ignore the potential of online search.

A combination of the accessibility of the technology and the soaring costs of traditional marketing make it important for all businesses to consider more cost effective ways of marketing and selling their products and services.

With online search now being such a powerful new business driver and with social media playing such an important role in advocacy and business development, now is the time to take Search Engine Optimisation (SEO) and Social Search seriously.

Content Sharing and Engagement

Good Search Engine Optimisation begins with good content and good content is distributed and engaged upon via social media. The business which can create and distribute great content is going to rank well providing that they operate with integrity and use best practice online marketing techniques.

Review our Search Engine Optimisation Training Course to see a short list of essential knowledge bullets.

Also of interest on this subject please see the Social Media Academy – Internet Marketing Audit.

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#MotoGP with Danny Webb & Tutti Frutti Frozen Yogurt http://www.onlinemarketingacademy.uk.com/2012/03/28/motogp-with-danny-webb-and-tutti-frutti-frozen-yogurt/ http://www.onlinemarketingacademy.uk.com/2012/03/28/motogp-with-danny-webb-and-tutti-frutti-frozen-yogurt/#comments Wed, 28 Mar 2012 13:49:07 +0000 http://www.onlinemarketingacademy.uk.com/?p=31285

Two things I really love – Ice Cream and Moto GP… Mix the two together and I’m having a great day.

Danny Webb Moto GPI recently read a press release about the talented Young Danny Webb who is a rising Moto GP star riding for MAHINDRA RACING and sponsored by Tutti Frutti Frozen Yogurt.

I am not connected to Danny Webb or Tutti Frutti Frozen Yogurt.
I am just a big fan of both…

The daring 21 years old Danny Webb is appearing at the at the Tutti Frutti store at: 2 Bedford Street, Covent Garden, London, WC2E 9HH to serve frozen yogurt and meet his fans on Friday 30th March 2012.

If you can support and encourage Danny – that would be great.

An Example of Influencer Marketing

Whilst I hope to Meet Danny on Friday this week my post is not about Danny Webb, Moto GP, or even Tutti Frutti Frozen Yogurt, it is about Social Media and Social PR.

Whilst this Public relations event is big news for me as a Moto GP and Ice Cream fan I wanted to draw on the possibilities for publicising events such as these via Social Media and Influencer Marketing.

I am just a single person, a single Moto GP fan, yet here I am writing and tweeting about my hobby in a way that is drawing attention to several brands. This is a perfect example of Influencer Marketing which I wrote about earlier this week.

Social Media and Social PR

Social Media helps us to reach many people with the same interests, it cuts across channels and allows us to engage meaningfully with like-minded people about shared interests in a way that is personal to both.

Social Media is forcing PR agencies to rethink their communication strategies and turn to the social web for inspiration and amplification of their marketing messages.

Great News for Small Business

The good news for small business is: With a little bit of knowledge you can drive your own Social Media Public relations. Connecting to a meaningful network allows the business to engage directly with the people who care; and that is the winning combination which I would like you to think about.

Good Luck with your Career Danny Webb

Please join me in wishing Danny Good Luck with in his career….

You can follow Danny on twitter and wish him well and a happy 21st Birthday > @DannyWebb99

And if you want to contact Tutti Frutti about the event you can follow them on Twitter > @tfyogurt

Also if you are a Moto Gp Fan follow this amazing sport on Twitter here: > @MotoGP

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Digital Marketing Testimonail http://www.onlinemarketingacademy.uk.com/2012/03/28/digital-marketing-testimonail/ Wed, 28 Mar 2012 09:39:19 +0000 http://www.onlinemarketingacademy.uk.com/?p=31276 I have had the pleasure of knowing Mick Say for about two years and have used a number of his services and I cannot recommend highly enough.

He is a real expert in his field and he exudes confidence and knowledge – this is both very deep and is explained in a very clear way. Mick is also very passionate and cares deeply about his customers and is very giving in nature.

Bottom line I would recommend Mick to any business considering taking on his services and it is a pleasure to know him and work with him.

Rupert Honywood
Managing Director – Personal Development Bureau

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