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	<title>Online Marketing Academy</title>
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	<link>http://www.onlinemarketingacademy.uk.com</link>
	<description>Online Marketing Consultants</description>
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		<title>Delicious updates including Facebook Connector</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/07/23/delicious-facebook-connector/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/07/23/delicious-facebook-connector/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 09:59:42 +0000</pubDate>
		<dc:creator>michelleharris</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32232</guid>
		<description><![CDATA[Delicious the social booking-marking site, which was founded in 2003, aquired by Yahoo in 2005 and resold to Avos systems in 2011 &#8211; have been working extremely hard over the past few months to improve the way we find, store and share great links or content so that we can make full use of Delicious.   First we [...]]]></description>
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<img class="alignleft size-full wp-image-32236" title="delicious_256x256" src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/delicious_256x256.jpg" alt="" width="150" height="150" /><br />
<a href="http://delicious.com/micksay" target="_blank">Delicious</a> the social booking-marking site, which was founded in 2003, aquired by Yahoo in 2005 and resold to <a href="http://en.wikipedia.org/wiki/AVOS_Systems" target="_blank">Avos systems</a> in 2011 &#8211; have been working extremely hard over the past few months to improve the way we find, store and share great links or content so that we can make full use of Delicious.   First we had the Twitter connector and now the Facebook Connector and thank goodness those Stacks are going for good to be reverted back to Tags!</p>
<h2>Twitter Connector</h2>
<p>In March Delicious added the Twitter Connector, which allows you the option of tethering your accounts together so that any links you tweet or retweet or favorite on Twitter is saved to Delicious.</p>
<p><strong>The Features include </strong></p>
<ul>
<li>Every link you’ve shared via Twitter in the past (up to the last 3,200) will be imported into your Delicious account. (Delicious will ignore any duplicates)</li>
<li>You can choose a link-saving protocol for future tweets, including a) saving each link from Twitter going forward; b) saving just the links in tweets hashtagged with #d; c) saving every link except those hashtagged with #d.</li>
<li>You get to assign your own Delicious tag to every link coming from Twitter, and any hashtag included in your tweets (aside from #d) will be converted to unique tags on Delicious.</li>
<li>Multiple Twitter accounts can be set up, each with their own discreet settings and preferences.</li>
</ul>
<h3>Facebook Connector</h3>
<p>Much like the Twitter Connector, Delicious have now announced <a href="https://delicious.com/settings#sources" target="_blank">Facebook Connecto</a>r</p>
<p>When you connect Facebook to Delicious you have a few options &#8211; you can either import all links from Facebook to Delicious as public or private &#8211; or you can keep the same privacy settings from Facebook.  Delicious remind you that Links are not imported in real time. Depending on circumstances, it can be as little as five minutes or as much as 24 hours before they appear on Delicious.</p>
<p><strong><a style="text-align: left;" href="http://blog.delicious.com/stack-tag-consolidation/" target="_blank" rel="nofollow">Consolidation of Stack and Tags </a></strong></p>
<p style="text-align: left;">Delicious<span style="text-align: left;"> have decided that Stacks no longer fit in with the changes that they are making with new products and services from the Delicious Parent company AVOS , so stacks will be phased out from August 2012 and the current stacks will be converted automatically into tags.</span><span style="text-align: left;"> </span></p>
<p style="text-align: left;"><span style="text-align: left;">It seems this is a very exciting time for Delicious and to think it wasn&#8217;t that long ago that we thought it was lost for ever! </span></p>
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		<title>Social Media Give Away &#8211; Syrinx Za Skin Therapy Bar</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/07/11/social-media-give-away-syrinx-za-soap/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/07/11/social-media-give-away-syrinx-za-soap/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 13:52:04 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32214</guid>
		<description><![CDATA[A Meaningful Social Media Give Away, from Syrinx Za You don&#8217;t see that very often!! > Our client, Syrinx Za is new Skin Care brand based in the UK and to promote the launch of the new website and products we are giving away 2000 bars of the Deep Cleansing Therapy Bar. This product is [...]]]></description>
				<content:encoded><![CDATA[<hr />
<a href="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/free-natural-soap.jpg"><img src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/free-natural-soap.jpg" alt="Free Bar of Natural Soap" title="Free Bar of Natural Soap" width="150" height="150" class="alignleft size-full wp-image-32215" /></a><strong>A Meaningful Social Media Give Away, from Syrinx Za </strong><br />
You don&#8217;t see that very often!! > Our client, Syrinx Za is new Skin Care brand based in the UK and to promote the launch of the new website and products we are giving away 2000 bars of the Deep Cleansing Therapy Bar.</p>
<p>This product is a natural, hand-made cold processed soap. Made from pure natural, sustainable products right here in the UK. The soap has amazing properties for moisturising and removing toxins from the skin.</p>
<h2>Social Sharing is the Key to Success</h2>
<p>Ashley Metcalfe, Chief Executive said: <em>Our products have been clinically tested and we have fantastic feedback from happy clients. We are so confident that people will love our Deep Cleansing Therapy bar so much, that we are giving away 2000 bars to prove it.</em></p>
<h3>How to Get your FREE Deep Cleansing Therapy Bar:</h3>
<p>Please enter your Name and Delivery Address on our <a href="http://www.facebook.com/SyrinxZa?v=app_484509094908194" title="Syrinx Za - FaceBook Page" rel="nofllow" target="_blank">FaceBook Page</a> and we&#8217;ll post the first 2000 UK people a bar of the soap.</p>
<p><strong>PLEASE NOTE: Unfortunately we can only offer this free bar to UK Residents. > No purchase needed. </strong></p>
<p>You can read more about <a href="http://www.syrinxza.com/" title="Syrinx Za">Syrinx Za Natural Skin Care Products.</a> on their website.</p>
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		<title>When is the best time to tweet</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/07/04/when-is-the-best-time-to-tweet/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/07/04/when-is-the-best-time-to-tweet/#comments</comments>
		<pubDate>Wed, 04 Jul 2012 14:58:54 +0000</pubDate>
		<dc:creator>michelleharris</dc:creator>
				<category><![CDATA[Academy Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Marketing]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32178</guid>
		<description><![CDATA[Everyone seems to ask this question when they start on-line with Twitter.  Businesses usually ask &#8211; What is the best time to tweet? I can&#8217;t tweet all day and even if I could with the help of buffer and other scheduling systems, I need to know when is the best time to increase engagement. You can of course, spread your [...]]]></description>
				<content:encoded><![CDATA[<hr />
<p><a href="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/social-timing.jpg"><img class="alignleft size-full wp-image-32196" title="Social Media When to Post" src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/social-timing.jpg" alt="Social Media When to Post" width="150" height="140" /></a></p>
<p>Everyone seems to ask this question when they start on-line with <a href="https://twitter.com/#!/micksay" target="_blank">Twitter</a>.  Businesses usually ask &#8211; What is the best time to tweet? I can&#8217;t tweet all day and even if I could with the help of <a href="http://bufferapp.com/dashboard" target="_blank">buffer</a> and other scheduling systems, I need to know when is the best time to increase engagement.</p>
<p>You can of course, spread your tweets through-out the day but if you want a certain tweet noticed, this would mean repeating that tweet several times and some consider repeating tweets too many times not good twitter etiquette.</p>
<p>As a general guideline for the UK  tweeting between 1pm and 7pm is quite effective because during these times you are catching many time-zones.</p>
<p>For instance,  from 1pm GMT &#8211; its 8am in New York &#8211; and on the other end of the scale its still only 8.30pm in Perth and you might even catch some people that are still awake in Auckland!  Nevertheless, this is a huge space of time and usually people want to know the actual hour and or day that is the best time to tweet.</p>
<h2 style="text-align: left;"></h2>
<h2 style="text-align: left;">So, how do I find the most effective time to tweet.</h2>
<p><em><strong>There are tools for that.</strong></em></p>
<p><a href="http://www.tweriod.com/" rel="nofolow" target="_blank"><strong>Tweriod</strong> </a> - Tweroid gives you the best times to tweet, they analyse both your tweets and your followers tweets for the last 5000 tweets.  So that you can start tweeting when it makes most sense to reach others.</p>
<p><a href="http://www.socialbro.com" rel="nofolow" target="_blank"><strong>SocialBro</strong> </a> SocialBro have many features, and one of them is to find your best time to tweet, to know when your audience is online and to improve your strategy.</p>
<p>The infomation they give is as follows.</p>
<ul>
<li>When your followers are online?</li>
<li>Online followers by hour</li>
<li>Online followers by day of week</li>
<li>Potential exposure by hour</li>
<li>Potential exposure by day of week</li>
<li>When you get more RTs and replies?</li>
<li>Replies &amp; RTs by hour</li>
<li>Replies &amp; RTs by day of week</li>
<li>Reach by hour</li>
<li>Reach by day of week</li>
</ul>
<p><strong><a href="https://crowdbooster.com" rel="nofolow" target="_blank">Crowdbooster</a> </strong>- They also have a wide range of information &#8211; when you log in, it works its magic to tell you the best time to reach most people.  I also like the Graph it gives you that is entitled &#8220;How are my tweets doing?&#8221;  Which shows when you tweeted, what tweet it was and how many people that tweet reached.<br />
<strong><a href="http://tweetwhen.com/" rel="nofolow" target="_blank">Tweetwhen</a></strong> - Tweetwhen by Hubspot shows you what days and times you receive most retweets per tweet.</p>
<p>These are just a few of the tools available and probably the most effective for me.  There are many more you might like to try, some are free and some you need to pay for, you might just need to find the best tool for you.</p>
<p>NZSAQUAPT5ZR</p>
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		<title>Buy a Google Nexus 7 in the UK &#8211; FAIL</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/06/28/buy-a-google-nexus-7-tablet-in-the-uk/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/06/28/buy-a-google-nexus-7-tablet-in-the-uk/#comments</comments>
		<pubDate>Thu, 28 Jun 2012 22:10:33 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32160</guid>
		<description><![CDATA[Come on Google! You know I love you and you know I reside in the UK. But your Nexus 7 adverting campaign on google.co.uk today is a big fat, frustrating fail for me&#8230; Excitedly I clicked your link to pre-order 2 x Nexus 7 Tablets.. However at the shopping cart the image of the charger [...]]]></description>
				<content:encoded><![CDATA[<hr /><strong>Come on Google! You know I love you and you know I reside in the UK. </strong><br />
But your Nexus 7 adverting campaign on google.co.uk today is a big fat, frustrating fail for me&#8230;</p>
<p>Excitedly I clicked your link to pre-order 2 x Nexus 7 Tablets.. However at the shopping cart the image of the charger is of a USA 2-pin 110 Volt charger and not a UK 3 pin plug charger&#8230;</p>
<p>So I telephoned support and asked if I would receive a USA version or a UK version and the customer service agent I spoke to could not give me a definitive answer!! So I cancelled my order..</p>
<h2>I want to buy 2 x Google Nexus 7 Tablets can you help me Google?</h2>
<p>Surely Google you can afford to write a little bit of code that displays a UK chargeable deceive and accessories to UK customers ? or did you not think this through ?</p>
<p>If there was an image of a 240 volt UK 3-pin plug on the checkout page (screenshot below) I would not have hesitated and my &#8220;impulse purchase&#8221; would have been complete&#8230; But I&#8217;ve cancelled my order and will have lost interest by tomorrow.. </p>
<hr />
<a href="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/nexus-7.jpg"><img src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/nexus-7.jpg" alt="Buy a Google Nexus 7 Tablet in the UK" title="Buy a Google Nexus 7 Tablet in the UK" width="590" height="433" class="alignleft size-full wp-image-32162" /></a></p>
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		<title>New EU Cookie Law. It doesn’t have to be a pain!</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/05/03/new-eu-cookie-law-it-doesnt-have-to-be-a-pain/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/05/03/new-eu-cookie-law-it-doesnt-have-to-be-a-pain/#comments</comments>
		<pubDate>Thu, 03 May 2012 07:30:33 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[EU Cookie Law]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32101</guid>
		<description><![CDATA[OK so there is a big stink about the impending doom that is the New EU Cookie Law. But the bottom line is this &#8211; it is the law! And if we flaunt it we may pay the price. There are still developers and website owners who do not know about the New EU Cookie [...]]]></description>
				<content:encoded><![CDATA[<hr />
<img src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/neweucookielaw.jpg" alt="New EU Cookie Law" title="New EU Cookie Law" width="85" height="85" class="alignleft size-full wp-image-32111" />OK so there is a big stink about the impending doom that is the <strong>New EU Cookie Law</strong>.<br />
But the bottom line is this &#8211; it is the law! And if we flaunt it we may pay the price.</p>
<p>There are still developers and website owners who do not know about the <strong>New EU Cookie Law</strong>. Some are in denial and some think they are immune. </p>
<blockquote><p>Don’t take my word for it:</p>
<p>Matt Warman of The Telegraph said:<br />
<em>EU cookie law ‘will cost businesses £10billion’ New regulations on internet cookies which come into force on 26 May will cost UK businesses £10billion, researchers have claimed.</em></p>
<p>John Naughton of the Observer said:<br />
<em>EU cookie laws could cause unwary firms to get their fingers burnt. Cookies are a key component of web technology, but anyone using them must beware new EU rules on consent</em>
</p></blockquote>
<p>My colleague Michelle Harris and I [Mick Say] been slated on social media by many people for stirring up a stink about a toothless law? One person even said it was a scam! Many people also joined in the conversation in a very positive manner &#8211; thank you to all of those people.</p>
<p>I wish it was a toothless law and to be honest, I wish it would go away, but it will not.<br />
The <strong>New EU Cookie Law</strong> is here to stay, so please don’t let the <strong>New EU Cookie Law</strong> be a pain, be prepared by reading the full low-down on the <a href="http://www.onlinemarketingacademy.uk.com/eu-cookie-law/" title="New EU Cookie Law">New EU Cookie Law</a>.</p>
<p>Happy days….</p>
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		<item>
		<title>Is your website ready for the EU Cookie Law?</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/05/01/eu-cookie-law/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/05/01/eu-cookie-law/#comments</comments>
		<pubDate>Tue, 01 May 2012 21:58:50 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[EU Cookie Law]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=32084</guid>
		<description><![CDATA[The EU Cookie Law came in to effect in 2011 but the Information Commissioner’s Office (ICO) decided it was fair to give website owners one year to find solutions and implement the rules. The deadline for implementation is the 26TH of May 2012; After this date, websites which do not comply with the law could [...]]]></description>
				<content:encoded><![CDATA[<hr />
The EU Cookie Law came in to effect in 2011 but the Information Commissioner’s Office (ICO) decided it was fair to give website owners one year to find solutions and implement the rules. The deadline for implementation is the 26TH of  May 2012; After this date, websites which do not  comply with the law could be fined up to a whopping £500,000.00 – Ouch!!</p>
<p>In simple terms, the new rules require websites to get permission from their visitors before placing any cookies on their computers. Permission must be informed and CLEARLY sought, which means you have to ask visitors outright if you can put cookies on their computer, and explain clearly what the cookies are used for. <em>No simple task !</em></p>
<p>You are NOT allowed to hide the information in your website’s Privacy Policy and hope that website visitors will read them and then take action by editing cookies on their website browser. As you know most people don’t even know what cookies are or what they do.</p>
<p>The only exceptions to this are cookies deemed essential to providing functions visitors have asked for. But you can’t rely on this to cover many of your cookies. Please read our full and complete <a href="http://www.onlinemarketingacademy.uk.com/eu-cookie-law/" title="EU Cookie Law">Cookie Law Guidance notes </a>here. Better be safe than sorry.</p>
<p>If you have Google tracking code or Social Sharing tools on your website, then you have third party cookies on your website and you must ask the visitor for their permission to place them on their computer and give them the opportunity to accept or decline them.</p>
<p>Is your website ready for the EU Cookie Law. It really does get serious on the 26th of May 2012. EU Cooke Law Plugin Availiable.</p>
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		<title>Search Engine Optimisation for the Social Web #SocialMedia</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/04/04/search-engine-optimisation-2/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/04/04/search-engine-optimisation-2/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 07:30:35 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Academy]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=31424</guid>
		<description><![CDATA[Search Engine Optimisation (SEO) and Social Media Owning a website for business development is a positive step in the right direction, but it’s only half of the battle. Getting found online is the difficult bit. No matter what category or niche you are in, you are going to have strong online competition, but the good [...]]]></description>
				<content:encoded><![CDATA[<hr />
<img src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/social-seo.jpg" alt="Search Engine Optimisation and Social Media" title="Search Engine Optimisation and Social Media" width="150" height="150" class="alignleft size-full wp-image-31435" /><strong>Search Engine Optimisation (SEO) and Social Media</strong><br />
Owning a website for business development is a positive step in the right direction, but it’s only half of the battle. Getting found online is the difficult bit.</p>
<p>No matter what category or niche you are in, you are going to have strong online competition, but the good news is that with knowledge of social media and Search Engine Optimisation you can plan to overcome your competition and beat them to the first page or even the number one organic ranking spots on Google. <strong><em>Content is King and SEO Knowledge is his Queen</em></strong>.</p>
<h2>Could Good Search Engine Optimisation win you 40% more Business?</h2>
<p>Did you know that the #No.1 Organically ranked position on Google gets around 40% of all click through’s for a given search term? Imagine what such a boost in traffic could do for your business.</p>
<p>Increasing numbers of consumers and businesses are researching and making purchasing decisions via online search to such an extent that it is now impossible to ignore the potential of online search. </p>
<p>A combination of the accessibility of the technology and the soaring costs of traditional marketing make it important for all businesses to consider more cost effective ways of marketing and selling their products and services.</p>
<p>With online search now being such a powerful new business driver and with social media playing such an important role in advocacy and business development, now is the time to take Search Engine Optimisation (SEO) and Social Search seriously.</p>
<h2>Content Sharing and Engagement</h2>
<p>Good Search Engine Optimisation begins with good content and good content is distributed and engaged upon via social media. The business which can create and distribute great content is going to rank well providing that they operate with integrity and use best practice online marketing techniques.</p>
<p>Review our <a href="http://www.onlinemarketingacademy.uk.com/online-training-courses/search-engine-optimisation-training/" title="Search Engine Optimisation Training Course">Search Engine Optimisation Training Course</a> to see a short list of essential knowledge bullets.</p>
<p>Also of interest on this subject please see the <a href="http://www.onlinemarketingacademy.uk.com/social-media/social-media-academy/" title="Social Media Academy - Internet Marketing Audit">Social Media Academy &#8211; Internet Marketing Audit</a>.</p>
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		<title>#MotoGP with Danny Webb &amp; Tutti Frutti Frozen Yogurt</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/03/28/motogp-with-danny-webb-and-tutti-frutti-frozen-yogurt/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/03/28/motogp-with-danny-webb-and-tutti-frutti-frozen-yogurt/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 13:49:07 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Danny Webb]]></category>
		<category><![CDATA[Influencer Marketing]]></category>
		<category><![CDATA[Moto GP]]></category>
		<category><![CDATA[Tutti Frutti Frozen Yogurt]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=31285</guid>
		<description><![CDATA[Two things I really love – Ice Cream and Moto GP… Mix the two together and I’m having a great day. I recently read a press release about the talented Young Danny Webb who is a rising Moto GP star riding for MAHINDRA RACING and sponsored by Tutti Frutti Frozen Yogurt. I am not connected [...]]]></description>
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Two things I really love – Ice Cream and Moto GP… Mix the two together and I’m having a great day.</p>
<p><img src="http://www.onlinemarketingacademy.uk.com/wp-content/uploads/danny-webb.jpg" alt="Danny Webb Moto GP" title="Danny Webb Moto GP" width="160" height="208" class="alignleft size-full wp-image-31301" />I recently read a press release about the talented Young Danny Webb who is a rising Moto GP star riding for MAHINDRA RACING and sponsored by Tutti Frutti Frozen Yogurt.</p>
<p><span style="color: #ff0000;">I am not connected to Danny Webb or Tutti Frutti Frozen Yogurt.<br />
I am just a big fan of both…</span></p>
<p>The daring 21 years old Danny Webb is appearing at the at the Tutti Frutti store at: 2 Bedford Street, Covent Garden, London, WC2E 9HH to serve frozen yogurt and meet his fans on Friday 30th March 2012.</p>
<p>If you can support and encourage Danny – that would be great.</p>
<h2>An Example of Influencer Marketing</h2>
<p>Whilst I hope to Meet Danny on Friday this week my post is not about Danny Webb, Moto GP, or even Tutti Frutti Frozen Yogurt, it is about Social Media and Social PR.</p>
<p>Whilst this Public relations event is big news for me as a Moto GP and Ice Cream fan I wanted to draw on the possibilities for publicising events such as these via Social Media and Influencer Marketing.</p>
<p>I am just a single person, a single Moto GP fan, yet here I am writing and tweeting about my hobby in a way that is drawing attention to several brands. This is a perfect example of <a href="http://www.onlinemarketingacademy.uk.com/2012/03/26/what-is-influencer-marketing/" title="Influencer Marketing">Influencer Marketing</a> which I wrote about earlier this week.</p>
<h3>Social Media and Social PR</h3>
<p>Social Media helps us to reach many people with the same interests, it cuts across channels and allows us to engage meaningfully with like-minded people about shared interests in a way that is personal to both.</p>
<p>Social Media is forcing PR agencies to rethink their communication strategies and turn to the social web for inspiration and amplification of their marketing messages.</p>
<h4>Great News for Small Business</h4>
<p>The good news for small business is: With a little bit of knowledge you can drive your own Social Media Public relations. Connecting to a meaningful network allows the business to engage directly with the people who care; and that is the winning combination which I would like you to think about.</p>
<h5>Good Luck with your Career Danny Webb</h5>
<p>Please join me in wishing Danny Good Luck with in his career&#8230;.</p>
<p>You can follow Danny on twitter and wish him well and a happy 21st Birthday > <a href="https://twitter.com/#!/DannyWebb99" title="Danny Webb on Twitter" target="_blank" rel="_nofollow">@DannyWebb99</a></p>
<p>And if you want to contact Tutti Frutti about the event you can follow them on Twitter > <a href="https://twitter.com/#!/tfyogurt" title="Tutti Frutti Frozen Yogurt on Twitter" target="_blank" rel="_nofollow">@tfyogurt</a></p>
<p>Also if you are a Moto Gp Fan follow this amazing sport on Twitter here: > <a href="https://twitter.com/#!/MotoGP" title="Moto GO on Twitter" target="_blank" rel="_nofollow">@MotoGP</a> </p>
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		<title>Digital Marketing Testimonail</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/03/28/digital-marketing-testimonail/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/03/28/digital-marketing-testimonail/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 09:39:19 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=31276</guid>
		<description><![CDATA[I have had the pleasure of knowing Mick Say for about two years and have used a number of his services and I cannot recommend highly enough. He is a real expert in his field and he exudes confidence and knowledge &#8211; this is both very deep and is explained in a very clear way. [...]]]></description>
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I have had the pleasure of knowing Mick Say for about two years and have used a number of his services and I cannot recommend highly enough.</p>
<p>He is a real expert in his field and he exudes confidence and knowledge &#8211; this is both very deep and is explained in a very clear way. Mick is also very passionate and cares deeply about his customers and is very giving in nature.</p>
<p>Bottom line I would recommend Mick to any business considering taking on his services and it is a pleasure to know him and work with him. </p>
<p>Rupert Honywood<br />
Managing Director &#8211; <a href="http://www.personaldevelopmentbureau.com/" title="Personal Development Bureau" target="_blank">Personal Development Bureau</a> </p>
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		<title>Do we need a website in the Social Media age?</title>
		<link>http://www.onlinemarketingacademy.uk.com/2012/03/27/do-we-need-a-website/</link>
		<comments>http://www.onlinemarketingacademy.uk.com/2012/03/27/do-we-need-a-website/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 07:30:15 +0000</pubDate>
		<dc:creator>Mick Say</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onlinemarketingacademy.uk.com/?p=31131</guid>
		<description><![CDATA[I still have a few business contacts who tell me that they do not have or need a website because they have Facebook and or other Social Media Platforms as their free online resources. Wise or Wasteful? My answer to the &#8220;Do businesses need a website?&#8221; question is unequivocal. Yes, businesses do need a website [...]]]></description>
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I still have a few business contacts who tell me that they do not have or need a website because they have Facebook and or other Social Media Platforms as their free online resources. <em>Wise or Wasteful? </em></p>
<blockquote><p>My answer to the &#8220;<strong>Do businesses need a website?</strong>&#8221; question is unequivocal.<br />
Yes, businesses do need a website because the only constant on the internet is the internet.</p></blockquote>
<p>I am sure that people will call me biased because my company is a website design and development company, but my motives are clear. Every business needs a website because a website is the only place on the internet where the business can have complete control of their content and their message.</p>
<h2>Content Drives Trust Authority and Respect (ART)</h2>
<p>The business website Should be the hub of all online activity, all of your efforts should be dedicated to driving traffic to the only place you have full control. To achieve meaningful volume of traffic or people to your sales message you will need to generate a great deal of original, unique, meaningful content and the majority of that should be on your owned resource, your website and integral blog.</p>
<p>If you do not have a website with an integral blog then all of the content you write will be scattered around the web with no meaning or purpose. When people see your content on Facebook, Twitter and or other social media resources they assume that this content is comment and conversation which is no bad thing &#8211; but if it does not have a home (your website) you will struggle to be the &#8220;Authority&#8221; &#8211; the Go-to person that you need to be.</p>
<p>Research shows that online empires such as MySPace have a shelf life and eventually they fall, (see the infographic below). Mark Zuckeberg would like the internet to be inside Facebook and with a billion members he is well on his way to achieving it, however if you put all of your content eggs in the Facebook basket you are in for a tumble and you will fall with Facebook &#8211; if they fall..</p>
<h3>The internet is a trusted constant to build Autority, Respect and Trust</h3>
<p>The only constant on the internet is the internet itself &#8211; it will change and it will evolve but it will be the main driver for business for many years to come. So my message to those business owners without a website and blog is &#8211; Get yourself a website and learn how to use it in order to establish yourself and your business as the leader in your field. </p>
<h4>The Rise and Fall of Online Empires</h4>
<p>Check out the Infographic below by our friends at <a href="http://www.centurylinkquote.com/" title="Century Link " target="_blank" rel="nofollow">Century Link</a>. If you need to enlarge the image hold down your &#8220;Ctrl&#8221; key roll forward on the roller on your mouse. When you are finished &#8211; Hold down the &#8220;Ctrl&#8221; Key and hit the 0 (zero) button on your keyboard.</p>
<p>If you require website development advice please check out our <a href="http://www.onlinemarketingacademy.uk.com/website-design-for-the-social-web/" title="UK Website Development Company" target="_blank">Website Development</a> pages or call us.</p>
<hr />
<img src="http://www.centurylinkquote.com/images/centurylink-quote/rise/rise-and-fall-embed.jpg" alt="The Rise and Fall of Online Empires" border="0" width="590" /><br />Via: <a href="http://www.centurylinkquote.com">CenturyLinkQuote.com</a></p>
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