State-of-the-Art Social Media Marketing Strategies Driving Business Growth from the Heart of the Web
Social Media Marketing Training
Most will agree that the Internet is a rich source of new business revenue. The key to funneling this new revenue it in to your coffers lies in a your ability to tap in to the seam in a manner that will be welcomed and appreciated by the sea of potential new clients that exists on the web.
Social media allows a business to merge and communicate with prospects in the places that they “hang out” instead of Sell to them. Rather than chase business the company merely invites it, and then it will come.
When a brand engages a consumer in conversation without trying to sell they win respect, a consequence of which is more new clients and increased sales.
Traditional Field Sales Team -vs- Social Media Sales Team
Social Media Marketing is still in its infancy and the businesses who choose to learn how to dominate their category online via integrity driven Social Media Marketing will benefit ahead of the competition.
Dependant on the business genre a tradition sales team can “touch” 2 to 10 clients or prospects per day with a cost-of-sales overhead large enough to finance a small country. Conversely a single Social Media Sales person can touch thousands of people per day at a fraction of the cost.
A traditional sales person will cost his or her employer around £48.00 per sales call, a well trained Social Media Marketer will cost his or her employer about £65.00 Per-Day!
The case for training key members of your team in Social Media Marketing techniques is as compelling as not engaging in Social Media Marketing is Scary.
Social Media Marketing Training Courses
We have developed two Social Media Marketing training courses suitable for any size of businesses:
- For small business owners or employees who will carry out the social media marketing work
- For marketing managers or the senior staff who will supervise social media marketing workers
Further to the above we provide a Social Media Marketing Management Service for organisations who would prefer to outsource their Social Media Marketing operations to a dedicated professional. This makes sense for large organisations who need pin-point accurate feedback and reporting with a view to honing medium and long-term marketing strategies.
Social Media Marketing for SME’s and in-house Marketing Executives
This full day course is an instructor led introduction to social media marketing and includes live, hands-on, Step-by-Step training using the tools, processes and software needed to successfully implement a social media marketing campaign.
Delegates will learn:
- Which programmes and applications to use to optimise each aspect of their work
- How and when to use specific social media tools and applications
- How to monitor their social media marketing impact and performance
- Which social media platforms to integrate with and why
- How to automate aspects of their work with quality, precision and integrity
- **Note we do NOT advocate or teach the use of Twitter following software
- How to target and communicate with specific profession or consumer groups
- How to market with integrity to a local geographic audience
- How to engage in conversation with a wide and deep social network
- How to stream the brand name with communications without annoying
- How to drive significant traffic to the organisations website
- How to improve customer relations via social media channels
- How to identify positive or negative chatter about you or your competitors
Building brand reputation and trust is essential in our new digital world, and by utilising available technology organisations can significantly increase awareness of their brands, products and services to a far wider audience than ever before possible.
The objective is not to sell, the objective is to integrate with your intended audience and create awareness which leads to connections which leads to increased interest and trust, which in-turn leads to more sales.
Single delegate cost £250.00+VAT
Next course in Canterbury Kent, August date to be confirmed.
This course can be tailored and delivered in-house. Quotations by request.
For Marketing Management
This full day seminar is an in-house (or local venue) training day designed to equip marketing managers or supervisors with the knowledge and skills needed to supervise and monitor the performance of their social media marketing executives. And, we introduce delegates to sophisticated methods of monitoring brand reputation and reach.
With the advent, and subsequent explosion in the use of Social Media, it has never been easier for participants to impact upon the brand value of a company or individual, by what they say online. Good or bad, user generated content has the ability to reach thousands, if not millions, faster than any other medium.
We employ the latest software technology to monitor conversations across all publicly available Social Media, to identify mentions of your brand, whether in microblogs, blogs, social networks, forums and discussions groups, or wiki’s. Listening is the first step in any successful Social Media Marketing campaign.
We use this data to identify potential advocates, to build communities of relevant influencers, and to leverage their networks to create viral marketing campaigns that benefit from the greatest possible reach.
Any Social Media Marketing campaign should display positive return on investment. Contrary to popular belief, it is possible to measure the success of Social Media promotion, and we do so using some or all of the following factors:
- Traffic/Web Analytics
- Growth in Fans/Followers
- Mentions & Brand Metrics
- Unsolicited PR
- Sales
Seminar/consultancy fee £1,950.00 +VAT
The course fee includes an initial investigation and analysis into the clients current online footprint, reputation and reach.
