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Digital Marketing and Social Media

February 4, 2012 By 4 Comments
Mick Say Seeks Social Media Apprentice

Why Digital Marketing and Social Media? Social Media as a broad term is about community, conversation and meaningful engagement with either family and friends or with clients or prospects or as in my case all of the above. Digital Marketing as a broad term is about "Marketing" My Definition of Digital Marketing "identify what the customer wants and then deliver a more than adequate service to them which meets their want and needs and to do this at a fair price" Digital Marketing and Social Media Technology Those who seek to leverage Social Media and Digital Marketing for business … [Read more...]

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Writing Compelling Website Content

January 24, 2012 By 1 Comment
Compelling Website Content

Have you noticed how writing styles have been changing? I have to admit to not having read a book for about three years, this is sad I know but I read at least 10 times more now than I ever did before, but this reading is all web based via my PC browser and my iPad. Writing styles are more relaxed today by most authors and bloggers I read, is this a sign of the times? Is this because more people have access to to write for am audience because of easy access to the internet and social media? I think that this is a good thing because their content is easier and more fun to read, and as … [Read more...]

Filed Under: Blogging in Business Tagged With: , , ,

How to write a sizzling bio, with no cheese or hype or BS

January 23, 2012 By 3 Comments
The Importance of Unique Website Content

How to write a sizzling bio, with no cheese or hype or BS Well that’s a challenge. It’s ingrained in us all, when we settle down to write about our life and achievements, we fall back on the old clichés...and suddenly we’re all “pro-active individuals with a passion for success” instead of the distinctive, interesting people we really are! If you’re writing a bio for a web page, please don’t fall into this trap. Keep in mind, you’re writing something to showcase your achievements and personality – to persuade the reader that you’re more than just a competent pro. … [Read more...]

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Why Ecademy is my favorite Social Network.

January 20, 2012 By Leave a Comment
Ecademy Digital Coach

Ecademy is a membership organisation for entrepreneurs and business owners who belong to a community that connects, supports and transacts with one another. Short Video - Why Ecademy is my favorite Social Network Build Strong Business Relationships To build a strong business relationship, you must first gain trust from one another through having a personal relationship, this is critical before you can expect to move onto a relationship where a transaction or a referral can take place. Ecademy has particular values we stand by, these are: Openness, Honesty, Transparency, Friendship … [Read more...]

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How to connect to more people on the Xeeme

January 19, 2012 By 2 Comments
XeeMe Social Presence Management

Your social presence is your most important social media asset. It is the sum of all your profiles and connections. Your social presence is the launch pad for conversations and information sharing. Short Video - How to connect to people on XeeMe Three great Reasons to use Xeeme Social Precence Management 1) Organize your social footprint Get all your social profiles into one place, one page, one vanity URL (xeeme.com/YOURNAME). 2) Shareing and advocating across all networks Share your XeeMe wherever you are to make it easy for contacts, friends, reader and everybody else to … [Read more...]

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Mind Boggling Facebook Statistics Entering 2012

January 17, 2012 By 2 Comments
Facebook Stats UK

Can it really be true that 50.3% - That's one in every two Americans has a Facebook account? Well according to the highly respected "World Internet Stats News" yes they do! and if you are of a certain age (like me) this really makes the mind boggle.. The official Facebook stats page reports that Facebook now has "more than 800 Million active users" and 50% of us log on to Facebook in any given day to interact with more than 900 Million objects (pages, groups, events and community pages). The average Facebook user has 130 friends and between us we upload 250 million photos per day ! Glad I … [Read more...]

Filed Under: Academy Blog

The What’s Next Social Media Event for Business in the UK

November 25, 2011 By 2 Comments
wn-logo-3

The dates have finally been set and the second What's Next Social Media for Business Event is being held on February 6th 2012 at the amazing ATRiuM at the University of Glamorgan in Cardiff, Wales. Check out the short video below and then click through to The What's Next Event Website for more details and bookings. What's Next Event at the ATRiuM University of Glamorgan, Cardiff. Tweet NZSAQUAPT5ZR … [Read more...]

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XeeMe – Social Presence Management

November 9, 2011 By 12 Comments
XeeMe Social Presence Management

I have been thinking a great deal about my social presence lately and the more I thought about it the more I got lost in where I have been and what I have done online in recent years. It started a few weeks ago when I had to take a couple of weeks away from social media and when I returned I felt a little lost and disconnected, you see over the years I have joined literally hundreds of social networks and today I can’t remember when I last engaged with most of them or even remember what most of them are for or about. This set me thinking that it was about time I formally organised my … [Read more...]

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How Much Does FaceBook Activity Influence your Klout?

November 8, 2011 By 8 Comments
FaceBook's Influence on Klout

I tested how much Klout influence I was getting from FaceBook On November the 3rd I disconnected my FaceBook from Klout and within 24 hours I dropped like a stone from a Klout score of 62 to a Klout Score of 50 !! I then reconnected my facebook and within another 24 hours my Klout score raised to 62 – Phew – a dangerous test but one that proves that FaceBook plays a large part in overall social influence, according to Klout. 24 hours after disconnecting FaceBook from Klout 24 hours after re-connecting FaceBook to Klout … [Read more...]

Filed Under: Social Media Tagged With: ,

Social Media Authority – What’s all the Klout about?

November 7, 2011 By Leave a Comment
Klout Social Authority

Klout - The Standard for Influence I read lots of stuff about the changes which Klout made but it makes no sense to me and here’s why. If Klout is the Standard for Influence why does Klout discourage the influencing of people with low Klout scores – or have I misunderstood something? Joe Fernandez Said on Accuracy and Transparency: The subscores contribute to one overall score, the Klout Score. We’ve always been transparent about the various activities that could impact your Klout Score but we now have the power to share the specific actions that are helping or hurting your score. … [Read more...]

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Social Media Strategy – Mine is Prehistoric

October 21, 2011 By 2 Comments
Social Media Strategy

Remember when we used to sit round the fire in the cave and swap stories about chasing down the antelope and catching the fish? Those were the day's, all we had to worry about was how to keep warm and what we were going to eat tomorrow. So how much has really changed in 500 Thousand years? > OK, not a serious question > but my analogy is relevant. Swap the cave for your blog, Twitter, FaceBook, LinkedIn, YouTube and Google+ and we are still telling stories.. Here's a story about to unfold The second High-Impact Social Media event is coming to Cardiff, Wales on the 6th of February 2012. … [Read more...]

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Is Email Marketing Still Relevant?

October 20, 2011 By 3 Comments
Email Marketing

The online marketing toolbox is constantly evolving with an ever changing assortment of new and innovative marketing tools but in the hustle and bustle of the web do we often accept new and improved and scrap older mediums and throw the baby out with the bath water? Permission based Email marketing is an established and proven marketing medium and it is still a relevant marketing tool. Most businesses though don’t use this important marketing method to its full potential. Email marketing offers three benefits that other mediums often miss: Familiarity Top of mind awareness, and … [Read more...]

Filed Under: Digital Marketing Tagged With: , , ,

Do all Businesses Need an Online Marketing Strategy?

October 19, 2011 By Leave a Comment
Online Marketing Strategy

Most business owners and marketers accept that the Marketing Mix has changed because of the evolution of online marketing technology and if they want to appear on the front page of Google in the future and sell more stuff they have three choices. 1. Spend a lot of money Pay Per Click Advertising (PPC). Or 2. Invest in organic search strategies. Or 3. Both of the above. The Online Marketing Academy invests very little PPC advertising because we have a mature organic “Search Marketing” Strategy and this brings us more business than we can cope with, but this enviable position has … [Read more...]

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Social Media – Do-it-Yourself or Call in the Experts?

October 18, 2011 By 2 Comments
timeismoney

Most businesses are looking for the edge in social media and to make this task harder there is a constant flow of new Digital Marketing tools to think about and consider. One common issue we all share is how the hec do we keep up with the pace of technology, and what if anything should we implement into our strategic marketing plans? It’s no surprise then, that many business owners realise that the task of evaluating new technology is not for them, and they work with a Digital Marketing Agency such as the Online Marketing Academy. Three good reasons why businesses should use a Social … [Read more...]

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Digital Marketing – Is FaceBook Right for Your Business?

October 17, 2011 By 1 Comment
Facebook Stats UK

Is FaceBook Right for Your Business? Facebook is the largest of the Social Networks which connects, joins, and informs millions of people (prospects?). FaceBook has been the topic for thousands books, millions of blog posts and even an Hollywood film so there has to be something in it. The FIRST question for business is, should we be on FaceBook as a brand? Well, for many people (consumers) Facebook is part of their daily routine, from posting updates, checking in with friends or chatting in groups. => this raises the SECOND question for business; can business leverage this for … [Read more...]

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