Search Engine Optimisation for the Social Web #SocialMedia

Search Engine Optimisation (SEO) and Social Media Owning a website for business development is a positive step in the right direction, but it’s only half of the battle. Getting found online is the difficult bit. No matter what category or niche you are in, you are going to have strong online competition, but the good news is that with knowledge of social media and Search Engine Optimisation you can plan to overcome your competition and beat them to the first page or even the number one organic ranking spots on Google. Content is King and SEO Knowledge is his Queen. Could Good Search … [Read more...]

GDPR for UK Websites

There is no doubt that GDPR is a scary business. They say that if you currently have a strong privacy policy that you should be OK! Truth is, most micro and small businesses don't have an adequate company wide and website privacy policy, and there is no single source or easy fix for completing GDPR requirements for your website or your wider business. If you are a UK micro or small business owner worried about GDPR please leave me a short message via our contact us page and i'll arrange a telephone appointment for a conversation and to give you a little guidance. … [Read more...]

Social Media Give Away – Syrinx Za Skin Therapy Bar

A Meaningful Social Media Give Away, from Syrinx Za You don't see that very often!! > Our client, Syrinx Za is new Skin Care brand based in the UK and to promote the launch of the new website and products we are giving away 2000 bars of the Deep Cleansing Therapy Bar. This product is a natural, hand-made cold processed soap. Made from pure natural, sustainable products right here in the UK. The soap has amazing properties for moisturising and removing toxins from the skin. Social Sharing is the Key to Success Ashley Metcalfe, Chief Executive said: Our products have been clinically … [Read more...]

Buy a Google Nexus 7 in the UK – FAIL

Come on Google! You know I love you and you know I reside in the UK. But your Nexus 7 adverting campaign on today is a big fat, frustrating fail for me... Excitedly I clicked your link to pre-order 2 x Nexus 7 Tablets.. However at the shopping cart the image of the charger is of a USA 2-pin 110 Volt charger and not a UK 3 pin plug charger... So I telephoned support and asked if I would receive a USA version or a UK version and the customer service agent I spoke to could not give me a definitive answer!! So I cancelled my order.. I want to buy 2 x Google Nexus 7 Tablets … [Read more...]

New EU Cookie Law. It doesn’t have to be a pain!

OK so there is a big stink about the impending doom that is the New EU Cookie Law. But the bottom line is this - it is the law! And if we flaunt it we may pay the price. There are still developers and website owners who do not know about the New EU Cookie Law. Some are in denial and some think they are immune. Don’t take my word for it: Matt Warman of The Telegraph said: EU cookie law ‘will cost businesses £10billion’ New regulations on internet cookies which come into force on 26 May will cost UK businesses £10billion, researchers have claimed. John Naughton of the Observer … [Read more...]

Is your website ready for the EU Cookie Law?

The EU Cookie Law came in to effect in 2011 but the Information Commissioner’s Office (ICO) decided it was fair to give website owners one year to find solutions and implement the rules. The deadline for implementation is the 26TH of May 2012; After this date, websites which do not comply with the law could be fined up to a whopping £500,000.00 – Ouch!! In simple terms, the new rules require websites to get permission from their visitors before placing any cookies on their computers. Permission must be informed and CLEARLY sought, which means you have to ask visitors outright if you can put … [Read more...]

#MotoGP with Danny Webb & Tutti Frutti Frozen Yogurt

Two things I really love – Ice Cream and Moto GP… Mix the two together and I’m having a great day. I recently read a press release about the talented Young Danny Webb who is a rising Moto GP star riding for MAHINDRA RACING and sponsored by Tutti Frutti Frozen Yogurt. I am not connected to Danny Webb or Tutti Frutti Frozen Yogurt. I am just a big fan of both… The daring 21 years old Danny Webb is appearing at the at the Tutti Frutti store at: 2 Bedford Street, Covent Garden, London, WC2E 9HH to serve frozen yogurt and meet his fans on Friday 30th March 2012. If you can support and … [Read more...]

Do we need a website in the Social Media age?

I still have a few business contacts who tell me that they do not have or need a website because they have Facebook and or other Social Media Platforms as their free online resources. Wise or Wasteful? My answer to the "Do businesses need a website?" question is unequivocal. Yes, businesses do need a website because the only constant on the internet is the internet. I am sure that people will call me biased because my company is a website design and development company, but my motives are clear. Every business needs a website because a website is the only place on the internet where the … [Read more...]

What is Influencer Marketing? #SocialMedia

Influencer marketing is a form of marketing in which focus is placed on key individuals rather than the whole target market. It identifies individuals with influence over potential buyers, and orients marketing activities around these influencers. "we are on the cusp of a marketing revolution that is being led by you: the citizen influencer Azeem Azhar: CEO PeerIndex Social Influencer Marketing Social Influence is not new; Social Influencer Marketing has been a tactic used in physical networking and consumer groups for many years but the emergence and popularity of Social Media and the … [Read more...]

#SocialMedia – Social Media Speakers

Mick Say - Social Media Speaker Social Media is playing a pivotal role in the evolution of the internet. Social Media provides the platform which connects people in a way never previously possible with any other medium. Social Media includes web-based and mobile technologies which are used to turn communication into interactive dialogue. These internet-based applications allow the easy creation and exchange of user-generated content. A Motivational Speaker in Social Media Mick Say is an Online Business Development Consultant at the Online Marketing Academy. Mick is an early Social … [Read more...]

The end of an Era and a bright new future for Britannica

I fondly remember turning the pages of Encyclopedia Britannica in my youth and thinking about it we all took the collection for granted as volumes could be seen on the bookshelves of many homes. Encyclopedia Britannica was first published Edinburgh in 1768 and although publication moved to the United States in 1901 the Encyclopedia was a British Institution, and it maintained British spelling to the present day. Encyclopedia Britannica and the Online version is owned by Swiss investor Jacqui Eli Safra, who (incidentally) owns Spring Mountain Vineyards in California. Anyway enough of my … [Read more...]

Michelle Harris Joins the Online Marketing Academy

Michelle Harris - Social Media Manager - Online Marketing Academy Please welcome the multi-talented, Michelle (“Techie Minx”) Harris to the team at the Online Marketing Academy. Michelle Harris joins the team with a wide brief as Social Media Manager, this important, strategic appointment will allow the Online Marketing Academy to grow as Michelle utilizes her skills and knowledge to keep the Online Marketing Academy at the cutting edge of Social Media and Digital Marketing. Michelle's initial duties will include the modernisation of our satellite websites and she will also take the … [Read more...]

Getting the right broadband to suit your business needs

Excellent communication services are a crucial element in running any modern-day business, and finding an excellent broadband deal and an appropriate service package can be bewildering when faced with the vast range of choice currently available. There are many different broadband speeds and services available and the one you eventually decide upon will need to be tailored to your current business needs as well as the predicted future requirements. Broadband provision is a critical decision that can have profound consequences for growth and development of a business, so it is worth … [Read more...]

Digital Marketing and Social Media

Why Digital Marketing and Social Media? Social Mediaas a broad term is about community, conversation and meaningful engagement with either family and friends or with clients or prospects or as in my case all of the above. Digital Marketing as a broad term is about "Marketing" My Definition of Digital Marketing "identify what the customer wants and then deliver a more than adequate service to them which meets their want and needs and to do this at a fair price" Digital Marketing and Social Media Technology Those who seek to leverage Social Media and Digital Marketing for business benefit … [Read more...]

Writing Compelling Website Content

Have you noticed how writing styles have been changing? I have to admit to not having read a book for about three years, this is sad I know but I read at least 10 times more now than I ever did before, but this reading is all web based via my PC browser and my iPad. Writing styles are more relaxed today by most authors and bloggers I read, is this a sign of the times? Is this because more people have access to to write for am audience because of easy access to the internet and social media? I think that this is a good thing because their content is easier and more fun to read, and as … [Read more...]