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Mind Boggling Facebook Statistics Entering 2012

January 17, 2012 By 2 Comments
Facebook Stats UK

Can it really be true that 50.3% - That's one in every two Americans has a Facebook account? Well according to the highly respected "World Internet Stats News" yes they do! and if you are of a certain age (like me) this really makes the mind boggle.. The official Facebook stats page reports that Facebook now has "more than 800 Million active users" and 50% of us log on to Facebook in any given day to interact with more than 900 Million objects (pages, groups, events and community pages). The average Facebook user has 130 friends and between us we upload 250 million photos per day ! Glad I … [Read more...]

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The What’s Next Social Media Event for Business in the UK

November 25, 2011 By 2 Comments
wn-logo-3

The dates have finally been set and the second What's Next Social Media for Business Event is being held on February 6th 2012 at the amazing ATRiuM at the University of Glamorgan in Cardiff, Wales. Check out the short video below and then click through to The What's Next Event Website for more details and bookings. What's Next Event at the ATRiuM University of Glamorgan, Cardiff. Tweet NZSAQUAPT5ZR … [Read more...]

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XeeMe – Social Presence Management

November 9, 2011 By 12 Comments
XeeMe Social Presence Management

I have been thinking a great deal about my social presence lately and the more I thought about it the more I got lost in where I have been and what I have done online in recent years. It started a few weeks ago when I had to take a couple of weeks away from social media and when I returned I felt a little lost and disconnected, you see over the years I have joined literally hundreds of social networks and today I can’t remember when I last engaged with most of them or even remember what most of them are for or about. This set me thinking that it was about time I formally organised my … [Read more...]

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How Much Does FaceBook Activity Influence your Klout?

November 8, 2011 By 9 Comments
FaceBook's Influence on Klout

I tested how much Klout influence I was getting from FaceBook On November the 3rd I disconnected my FaceBook from Klout and within 24 hours I dropped like a stone from a Klout score of 62 to a Klout Score of 50 !! I then reconnected my facebook and within another 24 hours my Klout score raised to 62 – Phew – a dangerous test but one that proves that FaceBook plays a large part in overall social influence, according to Klout. 24 hours after disconnecting FaceBook from Klout 24 hours after re-connecting FaceBook to Klout … [Read more...]

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Social Media Authority – What’s all the Klout about?

November 7, 2011 By Leave a Comment
Klout Social Authority

Klout - The Standard for Influence I read lots of stuff about the changes which Klout made but it makes no sense to me and here’s why. If Klout is the Standard for Influence why does Klout discourage the influencing of people with low Klout scores – or have I misunderstood something? Joe Fernandez Said on Accuracy and Transparency: The subscores contribute to one overall score, the Klout Score. We’ve always been transparent about the various activities that could impact your Klout Score but we now have the power to share the specific actions that are helping or hurting your score. … [Read more...]

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Social Media Strategy – Mine is Prehistoric

October 21, 2011 By 2 Comments
Social Media Strategy

Remember when we used to sit round the fire in the cave and swap stories about chasing down the antelope and catching the fish? Those were the day's, all we had to worry about was how to keep warm and what we were going to eat tomorrow. So how much has really changed in 500 Thousand years? > OK, not a serious question > but my analogy is relevant. Swap the cave for your blog, Twitter, FaceBook, LinkedIn, YouTube and Google+ and we are still telling stories.. Here's a story about to unfold The second High-Impact Social Media event is coming to Cardiff, Wales on the 6th of February 2012. … [Read more...]

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Is Email Marketing Still Relevant?

October 20, 2011 By 3 Comments
Email Marketing

The online marketing toolbox is constantly evolving with an ever changing assortment of new and innovative marketing tools but in the hustle and bustle of the web do we often accept new and improved and scrap older mediums and throw the baby out with the bath water? Permission based Email marketing is an established and proven marketing medium and it is still a relevant marketing tool. Most businesses though don’t use this important marketing method to its full potential. Email marketing offers three benefits that other mediums often miss: Familiarity Top of mind awareness, and … [Read more...]

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Do all Businesses Need an Online Marketing Strategy?

October 19, 2011 By Leave a Comment
Online Marketing Strategy

Most business owners and marketers accept that the Marketing Mix has changed because of the evolution of online marketing technology and if they want to appear on the front page of Google in the future and sell more stuff they have three choices. 1. Spend a lot of money Pay Per Click Advertising (PPC). Or 2. Invest in organic search strategies. Or 3. Both of the above. The Online Marketing Academy invests very little PPC advertising because we have a mature organic “Search Marketing” Strategy and this brings us more business than we can cope with, but this enviable position has … [Read more...]

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Social Media – Do-it-Yourself or Call in the Experts?

October 18, 2011 By 2 Comments
timeismoney

Most businesses are looking for the edge in social media and to make this task harder there is a constant flow of new Digital Marketing tools to think about and consider. One common issue we all share is how the hec do we keep up with the pace of technology, and what if anything should we implement into our strategic marketing plans? It’s no surprise then, that many business owners realise that the task of evaluating new technology is not for them, and they work with a Digital Marketing Agency such as the Online Marketing Academy. Three good reasons why businesses should use a Social … [Read more...]

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Digital Marketing – Is FaceBook Right for Your Business?

October 17, 2011 By 1 Comment
Facebook Stats UK

Is FaceBook Right for Your Business? Facebook is the largest of the Social Networks which connects, joins, and informs millions of people (prospects?). FaceBook has been the topic for thousands books, millions of blog posts and even an Hollywood film so there has to be something in it. The FIRST question for business is, should we be on FaceBook as a brand? Well, for many people (consumers) Facebook is part of their daily routine, from posting updates, checking in with friends or chatting in groups. => this raises the SECOND question for business; can business leverage this for … [Read more...]

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Matt Hodkinson Interviews Mick Say on Empire Avenue

October 14, 2011 By 2 Comments
Empire Avenue and Social Influence

Matt Hodkinson visited Mick Say at the Social Media Shed and asked Mick questions about his experience on Empire Avenue. Empire Avenue is about fun and learning, keeping up with my skills and connecting to new and interesting people. I do it because I enjoy it and because I can learn from my peers. … [Read more...]

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Matt Hodkinson – Social Media Monitoring

October 13, 2011 By 1 Comment
Matt Hodkinson - Social Media Monitoring

Matt Hodkinson, The "Influence Agent" With the rapid and continued growth of social media and online networking, there are millions of conversations online each hour of each day. There are a number of tools available to help companies collate these conversations for analysis. But the true value for the brand lies not just in discovering what is being said about the brand, it’s about the insights they learn about their audience, and identifying who the most influential is amongst them. I asked Matt Hodkinson why is Social Media Monitoring important for brands? … [Read more...]

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Social Media and the Digital Marketing Mix

October 12, 2011 By 6 Comments
Social Media and the The Digital Marketing Mix

Social Media and the New Digital Marketing Mix Search engines used to rely heavily on Inbound links to determine the authority of a website and whilst they still matter social media is quickly becoming a key source of website authority ranking by the search engines. In February this year Google updated their Search Algorithm, a change they named Panda in order to return better, fresher, newer content to the top of searches. You can read more about Google Panda here. Why Social Media is Important in the Marketing Mix. The search engines are businesses which survive and prosper by … [Read more...]

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Digital Marketing – Do you have a Mega-Brand-Mindset?

October 11, 2011 By 1 Comment
Digital Marketing a Paradigm Shift in Marketing Technology

A Paradigm Shift in Marketing Technology In the blink of eye and entire movement in marketing has changed from push to pull, I personally receive 90%+ less junk mail through my letter box than I did 5 years ago and I receive 95%+ more opted-in marketing email messages than I did 5 years ago. This is really cool because I receive information and deals on the stuff that I want and when I want something new, I search Google for it. Not long ago most TV commercials call to action was Ring the telephone hotline, or "answers on a postcard? today however almost every TV commerical … [Read more...]

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Digital Marketing is about future value because….

October 10, 2011 By Leave a Comment
Digital Marketing

We live in a fast forward world where very few people listen until they actually want something. The volume of marketing messages delivered to us is huge and this makes the marketing space very complicated to see, absorb, and leverage. It’s like looking for the proverbial needle in the haystack but bigger. We only think about looking for the needle when we need to darn our socks and when that time comes we type “where is the needle” into Google! The trouble with this is that there are many businesses trying to sell needles, so in order to be found online and sell lots of needles … [Read more...]

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