Search Engine Optimisation

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Search engine optimisation (SEO) is the manual process of improving the visibility of a website, blog or eCommerce platform in search engines “organic” search results. In general, the higher ranked on the search results page list, the more visitors the website, bog or eCommerce platform will receive.


Search Engine Optimisation


Organic Search Engine Optimisation

“Organic” Search Engine Optimisation, technically termed “Algorithmic” Search Engine Optimisation is the method an SEO uses to organise content and meta-data on a website or other online resource in line with best practice Search Engine Optimisation techniques in order to gain high UN-paid listings on the search engines search results pages (SERPS).

Explained Simply – Google, Bing and Yahoo are search engines. When we search for something online the search engines scan their indexes for information that they have previously stored which most closely matches the search term we typed. Then the search engine presents around 1000 website pages on the computer browser in order of relevant importance.

Search Engine Algorithm

Search engines like Google have an algorithm which scans almost every website page (and other information/data) on the internet. Intelligently, the algorithm, more commonly called the “spider” or the “Google Bot” reads each page or piece of information and then places that information in their “index” which is like a very big filling cabinet. The algorithm remembers where in the index all of this information is stored.

Search Engine Optimisation – the SEO

The acronym “SEO’s” refers to consultants who carry out Search Engine Optimisation work.

The Search Engine Optimiser (SEO) understands how search engines work and what people search for. Using this knowledge the SEO will “Optimise” a website by editing its content and associated code to increase its relevance to specific search terms and to remove barriers to search engine indexing.

The term “search engine friendly” is used to describe websites, blogs, eCommernce platforms, images, videos, and other digital media that have been “organically” optimised for the purpose of search engine exposure.

Search Engine Optimisation Services

The Online Marketing Academy offers stand-alone Search Engine Optimisation services and extended SEO services as part of a broader website, blog or eCommerce development project.

Search Engine Optimisation Services Include:

UK Search Engine Optimisation Company

Whilst the Online Marketing Academy’s is in the UK – we can perform Search Engine Optimisation (SEO) services on any English language project, website, blog or eCommerce platform regardless of global location. For further information please contact Mick Say via the contact us tab above.

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