BackLinks better described as “Inbound Links” help to determine the Page Rank of a website. PageRank is a link analysis algorithm, used by Google that assigns a numerical weighting to each website page with the purpose of measuring its relative importance.
Page Rank value indicates the importance of a particular website page. A hyperlink to a page counts as a vote of confidence and support for that page. The PageRank of a page is defined by the number and PageRank metric of all pages that link to it “inbound links“. A page that is linked to by many other website pages with high PageRank receives a high rank itself.
Page C has a higher PageRank than Page E, even though there are fewer links to C. The single link to page C comes from an important page B hence it’s higher value.
Relationship Between BackLinks and PageRank
Understanding the relationship between BackLinks and PageRank is important because the higher your web pages PageRank the higher your website will be returned in the search results.
Importantly: Google found the PageRank concept to be vulnerable to black-hat manipulation, and they carried out extensive research to identify falsely inflated PageRank websites and ways to ignore BackLinks from websites with falsely inflated PageRank.
These falsely inflated high-PageRank websites were “inflated” due to large numbers of BackLinks pointing to them from purchased links on “Link Farms” and bogus article spinning sites, therefore poor quality and dubious content websites were able to rank highly simply by purchasing thousands if not 10′s of thousands of BackLinks. The Google Panda algorithm upgrade ensures that poor quality, purchased BackLinks can no longer falsely inflate website PageRank.
Search Engine Optimisation (SEO) Back-Link Services
The only long-term, safe PageRank generating BackLinks come from legitimate websites and Internet resources which can support outbound hyperlinks which contain meaningful content around SEO’d hyper-link text pointing to relevant content on your website.
When you receive an email from email@example.com promising to get your website to the first page of Google – beware !!
The online Marketing Academy provide two types of link building service:
1. Content Driven PageRank 3+ Backlinks
We write congruent SEO Copy and place this copy on relevant PageRank 3 or more websites in partnership with the website owners. We guarantee that the copy is unique and original with a hyperlink to your website home page or internal page dependent on the strategy.
- Single SEO Copywritten article placed a single website £230.00 +VAT
- 10 x SEO Copywritten articles placed on 10 different websites £2,000.00 +VAT
- 20 x SEO Copywritten articles placed on 20 different websites £3,800.00 +VAT
- 20 Plus COpywritten articles placed on multiple websites – Price on application
2. 100 x Social Media Platform BackLinks + Content Amplification
- We place keyword dense content and Inbound Links on 100 social media platforms and demonstrate how you (or us on your behalf) can amplify and project your content further via social sharing and social engagement. £2,100.00 +VAT
If you would like to find out more about our SEO BackLink services please contact Mick Say via the contact tab above.