I tested how much Klout influence I was getting from FaceBook On November the 3rd I disconnected my FaceBook from Klout and within 24 hours I dropped like a stone from a Klout score of 62 to a Klout Score of 50 !! I then reconnected my facebook and within another 24 hours my Klout score raised to 62 – Phew – a dangerous test but one that proves that FaceBook plays a large part in overall social influence, according to Klout. 24 hours after disconnecting FaceBook from Klout 24 hours after re-connecting FaceBook to Klout … [Read more...]
The high-street banks, and mega-brand financial institutions are all under attack, in many cases even without their knowledge. Their foundations are been quietly chipped away and are becoming increasingly weak. But where is the attack coming from and who is the enemy? The enemy is within, senior executives, marketers, branch managers and loan approvers, very few of whom really understand how the world has changed outside of their glass towers. I am not having a go at the banks and for sure I want to see them survive because the alternative is too horrible to contemplate, when FaceBook … [Read more...]
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