Influencer marketing is a form of marketing in which focus is placed on key individuals rather than the whole target market. It identifies individuals with influence over potential buyers, and orients marketing activities around these influencers. "we are on the cusp of a marketing revolution that is being led by you: the citizen influencer Azeem Azhar: CEO PeerIndex Social Influencer Marketing Social Influence is not new; Social Influencer Marketing has been a tactic used in physical networking and consumer groups for many years but the emergence and popularity of Social Media and … [Read more...]
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March 26, 2012 by Mick Say
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