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Digital Marketing and Social Media

February 4, 2012 By Mick Say Leave a Comment

Why Digital Marketing and Social Media? Social Media as a broad term is about community, conversation and meaningful engagement with either family and friends or with clients or prospects or as in my case all of the above. Digital Marketing as a broad term is about "Marketing" My Definition of Digital Marketing "identify what the customer wants and then deliver a more than adequate service to them which meets their want and needs and to do this at a fair price" Digital Marketing and Social Media Technology Those who seek to leverage Social Media and Digital Marketing for business … [Read more...]

Filed Under: Digital Marketing Tagged With: Definition of Digital Marketing, Digital Marketing, Digital Marketing Technology, Social Media

The What’s Next Social Media Event for Business in the UK

November 25, 2011 By Mick Say 2 Comments

The dates have finally been set and the second What's Next Social Media for Business Event is being held on February 6th 2012 at the amazing ATRiuM at the University of Glamorgan in Cardiff, Wales. Check out the short video below and then click through to The What's Next Event Website for more details and bookings. What's Next Event at the ATRiuM University of Glamorgan, Cardiff. Tweet NZSAQUAPT5ZR … [Read more...]

Filed Under: Social Media Tagged With: ATRiuM, Cardiff, Social Media, University of Glamorgan

Social Media Strategy – Mine is Prehistoric

October 21, 2011 By Mick Say 2 Comments

Remember when we used to sit round the fire in the cave and swap stories about chasing down the antelope and catching the fish? Those were the day's, all we had to worry about was how to keep warm and what we were going to eat tomorrow. So how much has really changed in 500 Thousand years? > OK, not a serious question > but my analogy is relevant. Swap the cave for your blog, Twitter, FaceBook, LinkedIn, YouTube and Google+ and we are still telling stories.. Here's a story about to unfold The second High-Impact Social Media event is coming to Cardiff, Wales on the 6th of February 2012. … [Read more...]

Filed Under: Social Media Tagged With: Social Media, Social Media Strategy, Whats Next Event

Is Email Marketing Still Relevant?

October 20, 2011 By Mick Say 3 Comments

The online marketing toolbox is constantly evolving with an ever changing assortment of new and innovative marketing tools but in the hustle and bustle of the web do we often accept new and improved and scrap older mediums and throw the baby out with the bath water? Permission based Email marketing is an established and proven marketing medium and it is still a relevant marketing tool. Most businesses though don’t use this important marketing method to its full potential. Email marketing offers three benefits that other mediums often miss: Familiarity Top of mind awareness, and … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Online Marketing, Permission Marketing, Social Media

Social Media – Do-it-Yourself or Call in the Experts?

October 18, 2011 By Mick Say 2 Comments

Most businesses are looking for the edge in social media and to make this task harder there is a constant flow of new Digital Marketing tools to think about and consider. One common issue we all share is how the hec do we keep up with the pace of technology, and what if anything should we implement into our strategic marketing plans? It’s no surprise then, that many business owners realise that the task of evaluating new technology is not for them, and they work with a Digital Marketing Agency such as the Online Marketing Academy. Three good reasons why businesses should use a Social … [Read more...]

Filed Under: Social Media Tagged With: Social Media

Digital Marketing – Is FaceBook Right for Your Business?

October 17, 2011 By Mick Say 1 Comment

Is FaceBook Right for Your Business? Facebook is the largest of the Social Networks which connects, joins, and informs millions of people (prospects?). FaceBook has been the topic for thousands books, millions of blog posts and even an Hollywood film so there has to be something in it. The FIRST question for business is, should we be on FaceBook as a brand? Well, for many people (consumers) Facebook is part of their daily routine, from posting updates, checking in with friends or chatting in groups. => this raises the SECOND question for business; can business leverage this for … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, FaceBook, Social Media, Social Networks

Social Media and the Digital Marketing Mix

October 12, 2011 By Mick Say 6 Comments

Social Media and the The Digital Marketing Mix

Social Media and the New Digital Marketing Mix Search engines used to rely heavily on Inbound links to determine the authority of a website and whilst they still matter social media is quickly becoming a key source of website authority ranking by the search engines. In February this year Google updated their Search Algorithm, a change they named Panda in order to return better, fresher, newer content to the top of searches. You can read more about Google Panda here. Why Social Media is Important in the Marketing Mix. The search engines are businesses which survive and prosper by … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Digital Marketing Mix, Online Marketing Academy, Social Media

Digital Marketing is about future value because….

October 10, 2011 By Mick Say Leave a Comment

We live in a fast forward world where very few people listen until they actually want something. The volume of marketing messages delivered to us is huge and this makes the marketing space very complicated to see, absorb, and leverage. It’s like looking for the proverbial needle in the haystack but bigger. We only think about looking for the needle when we need to darn our socks and when that time comes we type “where is the needle” into Google! The trouble with this is that there are many businesses trying to sell needles, so in order to be found online and sell lots of needles … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Google, SERPs, Social Media, Social Networks

Social Media > Android, iPhone or BlackBerry?

October 5, 2011 By Mick Say 2 Comments

Which Smart Phone, iPhone, Android or BlackBerry

Can you help me nail the "Which Smart-Phone" Question OK, so I have an iPhone (which I like) and I have had an Android, which I gave to my daughter when she drown her phone, so I need another Android. But I need to make sure I invest wisely. The smart phone I chose will be used for Social Media and it will get a lot of punishment with all of the major apps and it will need to have a really good camera because I take and post a lot of photo's. Tweet Can you please help me by suggesting which Smart-Pone you would recommend, my criteria is simple. A fast really good camera for posting … [Read more...]

Filed Under: Social Media Tagged With: Android, Blackberry, iPhone, Social Media

Axel Schultze – Social Presence Development

October 3, 2011 By Mick Say 1 Comment

Axel Schultz - Social Presence Development

Living in Silicon Valley, Axel Schultze is XeeMe CEO. Axel Schultze is an mesmerising man who gets satisfaction out of creating something of value to others and as an entrepreneur he is always at the forefront of technology and innovation. Fascinated by sociology, Axel compares today’s societal changes to that of the industrial revolution some 200 years ago, and he explains that social presence is now a core asset of any social media engagement. Whilst sociology was not even on Axels radar 20 years ago his fascination for it today has culminated in the development of what is … [Read more...]

Filed Under: Social Media Tagged With: Axel Schultze, Social Media, Social Presence Development

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Mick Say – Digital Marketing Consultant

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