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Social Media and the Digital Marketing Mix

October 12, 2011 By Mick Say 6 Comments

Social Media and the The Digital Marketing Mix

Social Media and the New Digital Marketing Mix Search engines used to rely heavily on Inbound links to determine the authority of a website and whilst they still matter social media is quickly becoming a key source of website authority ranking by the search engines. In February this year Google updated their Search Algorithm, a change they named Panda in order to return better, fresher, newer content to the top of searches. You can read more about Google Panda here. Why Social Media is Important in the Marketing Mix. The search engines are businesses which survive and prosper by … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Digital Marketing Mix, Online Marketing Academy, Social Media

Digital Marketing is about future value because….

October 10, 2011 By Mick Say Leave a Comment

We live in a fast forward world where very few people listen until they actually want something. The volume of marketing messages delivered to us is huge and this makes the marketing space very complicated to see, absorb, and leverage. It’s like looking for the proverbial needle in the haystack but bigger. We only think about looking for the needle when we need to darn our socks and when that time comes we type “where is the needle” into Google! The trouble with this is that there are many businesses trying to sell needles, so in order to be found online and sell lots of needles … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Google, SERPs, Social Media, Social Networks

Social Media > Android, iPhone or BlackBerry?

October 5, 2011 By Mick Say 2 Comments

Which Smart Phone, iPhone, Android or BlackBerry

Can you help me nail the "Which Smart-Phone" Question OK, so I have an iPhone (which I like) and I have had an Android, which I gave to my daughter when she drown her phone, so I need another Android. But I need to make sure I invest wisely. The smart phone I chose will be used for Social Media and it will get a lot of punishment with all of the major apps and it will need to have a really good camera because I take and post a lot of photo's. Tweet Can you please help me by suggesting which Smart-Pone you would recommend, my criteria is simple. A fast really good camera for posting … [Read more...]

Filed Under: Social Media Tagged With: Android, Blackberry, iPhone, Social Media

Axel Schultze – Social Presence Development

October 3, 2011 By Mick Say 1 Comment

Axel Schultz - Social Presence Development

Living in Silicon Valley, Axel Schultze is XeeMe CEO. Axel Schultze is an mesmerising man who gets satisfaction out of creating something of value to others and as an entrepreneur he is always at the forefront of technology and innovation. Fascinated by sociology, Axel compares today’s societal changes to that of the industrial revolution some 200 years ago, and he explains that social presence is now a core asset of any social media engagement. Whilst sociology was not even on Axels radar 20 years ago his fascination for it today has culminated in the development of what is … [Read more...]

Filed Under: Social Media Tagged With: Axel Schultze, Social Media, Social Presence Development

20 Very Easy Steps to Selling via Social Networks?

September 22, 2011 By Mick Say 2 Comments

Part Parody, but truth about Selling via Social Networks. There are two types of prospect that I speak to regarding social media strategy, 1). Has no confidence at all in Social Media as a route to market. 2). The prospect who thinks that we can build them a social strategy and get them 10,000.00 friends and followers by tea-time... In each case I try to explain that "Social Media" is a phrase which describes a multitude of applications, programs, networks and websites which constitute the "Social Web" and to develop a social networking strategy the business will need to utilize many of … [Read more...]

Filed Under: Social Media Tagged With: Inbound Marketing, Social Media, Social Network Marketing

Social Media to the Test – Can you help with this IT problem?

September 20, 2011 By Mick Say 4 Comments

A client of mine moved to a new warehouse and office. Before the move his internet connection which serves 12 busy computers all using Pegasus Opera and various online operations all worked fine. Since the move the internet connection is very, very slow and frequently stops working all together. BT Blames the old copper cables which service the new premises, and there is no Cable in the area, the ISP seems not to be able to help or offer any suggestions and my technical knowledge does not stretch to help with this problem. Tweet This problem is interrupting good service and frustrating … [Read more...]

Filed Under: Social Media Tagged With: Social Media

Digital Marketing – Business is a Battle Fought Online

September 16, 2011 By Mick Say 3 Comments

Tweet Business is a Battle Being Fought Online and if your Online Marketing Strategy ain’t up to the fight, your business is going down! No if’s, No But’s, you have to be up-for-the-fight and be prepared to invest in the best weapons to win. Your marketing armoury: #1. Web 2.0 Website #2. Great Content #3. SEO and Search Compliant #4. Social Media Strategy #5. Compliment of Digital Resources #6. Growing Social Network (Mick is mixing his metaphores again. Sorry!) It’s Not Logical Captain When so much is at stake it is illogical to guess, take pot luck or invest in free … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Social Media

Digital Marketing – Selling is a Matching Process

September 15, 2011 By Mick Say Leave a Comment

Tweet Digital Marketing – Selling is a Matching Process The days of the hard-sell are thankfully long gone – but every business on the planet still has the same goal which is to sell their products or services at a respectable margin. With profit in mind each organisation will constantly review and amend their sales and marketing strategies and in turn they will shift budgets according to their needs, or their customers’ needs. In the non to distant past we would have large teams of sales people, great lumbering fleets of “reps” with jackets hung from the clip in the back of … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Social Media

Building a Meaningful Social Network for Business

September 14, 2011 By Mick Say 3 Comments

Tweet 3 Key Tools to Building a large and Meaningful Social Network “If you are forever chasing business, it's because your network is not big enough.” This phrase was coined long before the internet completely and radically altered the business world as we know it. This term came around when networks were built with the sending of an invitation, the shaking of a hand, or a conversation on a phone. The internet has warped how business transactions and interactions take place. With options that have never been available until now how you get your message out to the people will … [Read more...]

Filed Under: Social Media Tagged With: Social Media, Social Network Marketing

I asked Bob Barker – What is a Digital Mindset?

September 13, 2011 By Mick Say 2 Comments

Bob Barker - Unlocking Digital Potential Former VP of Corporate Marketing and Digital Engagement at Alterian responsible for marketing, brand and positioning strategy for Alterian Worldwide. Alterian as a social media and marketing software company, combined with 25 years in technology marketing, has allowed Bob to get an incredible insight on not only the potential of the digital economy but also the “how to” of unlocking digital and social media potential for both individuals and businesses. This is what this blog focused on. Bob is a regular commentator on the transition of … [Read more...]

Filed Under: Digital Marketing Tagged With: Bob Barker, Digital Mindset, Social Media

Last updated by Mick Say at September 12, 2011.