
Part Parody, but truth about Selling via Social Networks. There are two types of prospect that I speak to regarding social media strategy, 1). Has no confidence at all in Social Media as a route to market. 2). The prospect who thinks that we can build them a social strategy and get them 10,000.00 friends and followers by tea-time... In each case I try to explain that "Social Media" is a phrase which describes a multitude of applications, programs, networks and websites which constitute the "Social Web" and to develop a social networking strategy the business will need to utilize many of … [Read more...]





