XeeMe – Social Presence Management

I have been thinking a great deal about my social presence lately and the more I thought about it the more I got lost in where I have been and what I have done online in recent years. It started a few weeks ago when I had to take a couple of weeks away from social media and when I returned I felt a little lost and disconnected, you see over the years I have joined literally hundreds of social networks and today I can’t remember when I last engaged with most of them or even remember what most of them are for or about. This set me thinking that it was about time I formally organised my … [Read more...]

Digital Marketing – Is FaceBook Right for Your Business?

Is FaceBook Right for Your Business? Facebook is the largest of the Social Networks which connects, joins, and informs millions of people (prospects?). FaceBook has been the topic for thousands books, millions of blog posts and even an Hollywood film so there has to be something in it. The FIRST question for business is, should we be on FaceBook as a brand? Well, for many people (consumers) Facebook is part of their daily routine, from posting updates, checking in with friends or chatting in groups. => this raises the SECOND question for business; can business leverage this for … [Read more...]

Digital Marketing is about future value because….

We live in a fast forward world where very few people listen until they actually want something. The volume of marketing messages delivered to us is huge and this makes the marketing space very complicated to see, absorb, and leverage. It’s like looking for the proverbial needle in the haystack but bigger. We only think about looking for the needle when we need to darn our socks and when that time comes we type “where is the needle” into Google! The trouble with this is that there are many businesses trying to sell needles, so in order to be found online and sell lots of needles you … [Read more...]

Social Media – Why I Follow Everyone Back on Twitter

Tweet Why Do I follow everybody back on Twitter ? Because we do not chase business - New Business Finds Us! If you are forever chasing business, it is because your network is not big enough! New clients find us because we have a mature Inbound Marketing strategy which includes Twitter and the extended networks belonging to the people who follow us on Twitter and other Social Networks. I maintain my Twitter account as me the person @MickSay and eventually, slowly my followers/friends become aware of me personally and the business which I run. The majority of my followers are … [Read more...]

Social Media – What is Inbound Marketing?

Inbound Marketing is a Marketing Strategy that focuses on getting the customers to find your product or message in contrast to traditional Out-Bound marketing where the business buys advertising in magazines and News Papers, on TV and Radio, at trade shows on Bill Boards, etc and often more intrusive advertising such as direct mail, email and telesales. Inbound Marketing focuses on populating the internet quality content in multiple digital formats, deep and wide enough to be found when the consumers searches for your stuff in contrast to you intrusively advertising to them. Social Media … [Read more...]